Dublin, Feb. 06, 2026 (GLOBE NEWSWIRE) — The “Canada Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation – Databook Q1 2026 Update” report has been added to ResearchAndMarkets.com’s offering.
The loyalty market in Canada is expected to grow by 13.7% annually, reaching US$1.73 billion by 2026. The loyalty market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 15.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.5% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of US$1.52 billion to approximately US$2.68 billion.
The Canadian loyalty program market is defined by coalition scale, grocery-led frequency, and strong integration with financial services. Loyalty functions as a core component of everyday household spending rather than a peripheral engagement tool. Over the forecasting period, these dynamics are expected to persist, with app-first execution, selective partnership depth, and disciplined data governance shaping how loyalty programs evolve in Canada.
Competitive Landscape in the Canadian Loyalty Program Market
The Canadian loyalty program market is competitive but structurally stable, dominated by coalition programs, grocery-anchored ecosystems, and bank-led rewards. Competition centres on partner relevance, execution quality, and regulatory readiness rather than program proliferation. Over the forecasting period, the landscape is expected to evolve incrementally, with incumbents strengthening ecosystem integration and governance, and new entrants influencing how loyalty is delivered rather than who controls it.
Competition is concentrated in a mature, coalition-heavy market
Canada’s loyalty market is highly penetrated and structurally mature, with most large consumer segments already served by established programs. Competitive intensity is therefore driven by optimisation and partner reconfiguration rather than by new program launches. Coalition and large multi-sector programs continue to dominate, limiting room for standalone loyalty entrants and shifting competition toward ecosystem breadth, partner relevance, and operational execution.
Coalition programs anchor the competitive landscape
The competitive structure is led by large coalition-style programs with cross-sector reach. Scene+ has consolidated its position through grocery, entertainment, travel, and financial services integrations, supported by Scotiabank and Sobeys. Air Miles remains a significant player following its program restructuring, focusing on partner alignment and operational stability.
These coalitions compete on partner quality and everyday relevance rather than on aggressive reward differentiation, creating high switching costs for both consumers and partners.
Grocery-led ecosystems defend loyalty through scale and frequency
Retail-anchored loyalty represents a parallel competitive force. Loblaw Companies operates PC Optimum across grocery, pharmacy, fuel, and financial services, using loyalty as a core lever for frequency and basket management. This model competes indirectly with coalition programs by concentrating value within a closed retail ecosystem rather than distributing it across multiple sectors. Competition in this segment centres on execution consistency, digital engagement, and control of customer data.
Banks and card issuers compete through embedded rewards rather than new schemes
Canadian financial institutions continue to embed loyalty into credit cards and bundled banking propositions. Rather than launching new programs, banks focus on enhancing card-linked rewards, travel benefits, and partner earn-and-burn options within existing ecosystems. This reinforces loyalty as a financial relationship tool and limits opportunities for independent loyalty providers to gain scale without bank or retailer backing.
New entrants focus on enablement and niche use cases
Recent competitive activity in Canada’s loyalty space has involved new enablement-layer providers, particularly in the retail media and customer engagement domains. In May 2024, Loblaw Media partnered with Optable, a Montreal-based clean room and data collaboration platform, to support privacy-centric targeting and measurement within the PC Optimum ecosystem. The integration allows for secure sharing of loyalty-linked behavioural insights between Loblaw and brand advertisers without compromising consumer privacy.
Additionally, Caddle, a Canadian consumer insights and cashback platform, expanded its partnerships with CPG brands for offer delivery via loyalty-linked mobile journeys in 2024.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 127 |
| Forecast Period | 2026 – 2030 |
| Estimated Market Value (USD) in 2026 | $1.73 Billion |
| Forecasted Market Value (USD) by 2030 | $2.68 Billion |
| Compound Annual Growth Rate | 11.5% |
| Regions Covered | Canada |
Report Scope
Canada Retail Sector Market Context
- Canada Retail Industry Market Size, 2021-2030
- Canada Ecommerce Market Size, 2021-2030
- Canada POS Market Size Trend Analysis, 2021-2030
Canada Loyalty Spend Market Size and Growth Dynamics
- Canada Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
- Canada Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
- Canada Loyalty Spend Share by Functional Domains, 2021-2030
- Canada Loyalty Spend by Loyalty Schemes, 2021-2030
- Canada Loyalty Spend by Loyalty Platforms, 2021-2030
Canada Loyalty Schemes Spend Segmentation by Loyalty Program Type
- Point-based Loyalty Program
- Tiered Loyalty Program
- Mission-driven Loyalty Program
- Spend-based Loyalty Program
- Gaming Loyalty Program
- Free Perks Loyalty Program
- Subscription Loyalty Program
- Community Loyalty Program
- Refer a Friend Loyalty Program
- Paid Loyalty Program
- Cashback Loyalty Program
Canada Loyalty Schemes Spend Segmentation by Channel
Canada Loyalty Schemes Spend Segmentation by Business Model
- Seller Driven
- Payment Instrument Driven
- Other Segment
Canada Loyalty Schemes Spend Segmentation by Key Sectors
- Retail
- Financial Services
- Healthcare & Wellness
- Restaurants & Food Delivery
- Travel & Hospitality (Cabs, Hotels, Airlines)
- Telecoms
- Media & Entertainment
- Other
Sector Channel Views: Loyalty Schemes Spend by Key Sectors and Channels
- Online Loyalty Spend by Sector, 2021-2030
- In-store Loyalty Spend by Sector, 2021-2030
- Mobile App Loyalty Spend by Sector, 2021-2030
Canada Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment
- Diversified Retailers
- Department Stores
- Specialty Stores
- Supermarket and Convenience Store
- Other
Canada Loyalty Schemes Spend Segmentation by Accessibility
- Card Based Access
- Digital Access
Canada Loyalty Schemes Spend Segmentation by Consumer Type
- B2B Consumers
- B2C Consumers
Canada Loyalty Schemes Spend Segmentation by Membership Type
- Free
- Free + Premium
- Premium
Canada Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty
- Embedded Loyalty Programs
- Non-Embedded Loyalty Programs
Canada Loyalty Spend Split by Use of AI / Blockchain
- AI Driven Loyalty Program
- Blockchain Driven Loyalty Program
Canada Loyalty Platform Spend Segmentation by Software Use Case
- Analytics and AI Driven
- Management Platform
Canada Loyalty Platform Spend Segmentation by Vendor / Solution Partner
- In-house
- Third-Party Vendor
Canada Loyalty Platform Spend Segmentation by Deployment
Canada Loyalty Platform Spend Segmentation by Offering
- Software
- Services
- Custom Built Platform vs. Off the Shelf Platform
Canada Consumer Demographics & Behaviour (Loyalty Spend Share), 2025
- Age Group
- Income Level
- Gender
Canada Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025
- Primary Loyalty Motivation Split Analysis
- Loyalty Program Breakage Rate Analysis
- Loyalty Program Enrollment Channel Mix Analysis
- Embedded Loyalty Penetration by Channel
For more information about this report visit https://www.researchandmarkets.com/r/heq0
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