Dublin, March 12, 2025 (GLOBE NEWSWIRE) — The “Bitterness Suppressors and Flavor Carriers Market Global Forecast Report by Product Type, Nature, Form, Application, Countries and Company Analysis 2025-2033” report has been added to ResearchAndMarkets.com’s offering.
The Global Bitterness Suppressors and Flavor Carriers Market will reach US$ 302.03 Million by 2033, up from US$ 212.20 Million in 2024, with a CAGR of 4% between 2025 and 2033.
Consumer preferences for natural, efficient flavor enhancement products, clean-label trends, plant-based product appeal, and advancements in food technology are some of the factors propelling the market’s growth. Due to the strong demand for functional foods, the market for bitterness suppressors and flavor carriers is expanding globally, with North America and Europe leading the way.
The market for Bitterness Suppressors and Flavor Carriers is expanding quickly due to customer demand for more appetizing and pleasurable food and drink items. In order to hide unwanted bitter flavors in goods like medications, functional foods, drinks, and supplements, bitterness suppressors are essential. These suppressors are especially crucial for enhancing the flavor of health-conscious goods including medications, low-sugar formulations, and plant-based diets.
Conversely, flavor carriers improve the stability and distribution of flavors in foods and drinks. They are employed to provide consistent taste distribution and extended release, which is crucial for goods like chewing gum, snacks, and drinks. Demand for natural and non-artificial flavoring solutions is also being driven by the move toward clean-label products, which is encouraging the creation of new, healthier substitutes. The demand for efficient bitterness control and flavor improvement is driving industry growth as the market for functional foods, dietary supplements, and plant-based products expands.
Driving Forces of Bitterness Suppressors and Flavor Carriers Market
Health-Conscious Consumer Trends
The market for bitterness suppressors is mostly driven by consumer trends that are health-conscious. The demand for sugar-free, plant-based, and functional meals has increased as more consumers place a higher priority on eating better. Many of these items, including vitamins, minerals, and protein isolates, have naturally bitter or disagreeable flavors. In order to make these foods more palatable without sacrificing their health benefits, bitterness suppressors are therefore necessary.
Masking the bitterness of functional ingredients is crucial for increasing customer acceptance and happiness, whether in protein shakes, nutritional supplements, or fortified foods. The usage of bitterness suppressors is becoming more and more crucial as the market for plant-based foods expands in order to satisfy customer demands for tasty, wholesome, and clean-label products. In the bitterness suppression sector, this trend encourages innovation and growth.
Plant-Based and Vegan Food Growth
Demand for flavor transporters and bitterness suppressors is rising as plant-based and vegan diets gain popularity. The taste of plant-based proteins and components, which frequently have earthy or bitter qualities, has to be improved as more people choose plant-based diets. Without adequate flavor masking, ingredients such as soy protein, pea protein, and other plant-based sources might be off-putting. Bitterness suppressors are essential for enhancing the palatability of vegan products, including plant-based meats, dairy substitutes, and protein supplements.
Manufacturers are increasingly using natural suppressors and flavor enhancers to satisfy consumer demands for both taste and nutritional value as the market for plant-based foods grows, which is driving the industry’s expansion. The need for cutting-edge flavor technologies will only increase as consumer tastes move toward new, healthier, and more varied food options.
Social media’s growing impact on culinary trends
The market for bitterness suppressors and flavor transporters is mostly driven by innovations in food and beverage flavors. The demand for efficient taste enhancement solutions rises as producers experiment with novel and unusual flavors, functional chemicals, and plant-based substitutes. Numerous novel components, including superfoods, nutraceuticals, and new protein sources, frequently have unpleasant, astringent, or bitter flavors that need to be covered up.
Businesses use flavor carriers and masking agents to enhance the flavor experience while preserving the integrity of the product in order to produce pleasing and reliable taste profiles. In the expanding markets for functional foods, beverages, and nutritional supplements, there is a particularly high need for creative taste solutions. The need for cutting-edge flavor technologies will only increase as consumer tastes move toward new, healthier, and more varied food options.
Company Analysis: Overview, Key Personnel, Recent Development & Strategies, Financial Insights
- Cargill Incorporated
- Loninklijke DSM N.V.
- Givaudan SA
- International Flavors & Fragrances Inc.
- Kerry Group Plc
- Symrise AG
- Tate & Lyle PLC
- Takasago International Corp
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 100 |
| Forecast Period | 2024 – 2033 |
| Estimated Market Value (USD) in 2024 | $0.21 Billion |
| Forecasted Market Value (USD) by 2033 | $0.3 Billion |
| Compound Annual Growth Rate | 4.0% |
| Regions Covered | Global |
Key Topics Covered:
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Bitterness Suppressors and Flavor Carriers Market
6. Market Share Analysis
6.1 By Product Type
6.2 By Nature
6.3 By Form
6.4 By Application
6.5 By Countries
7. Product Type
7.1 Bitterness Suppressors
7.2 Flavor Carriers
8. Nature
8.1 Artificial
8.2 Natural
9. Form
9.1 Liquid
9.2 Solid
10. Application
10.1 Food and Beverages
10.2 Pharmaceuticals
11. Countries
11.1 North America
11.1.1 United States
11.1.2 Canada
11.2 Europe
11.2.1 France
11.2.2 Germany
11.2.3 Italy
11.2.4 Spain
11.2.5 United Kingdom
11.2.6 Belgium
11.2.7 Netherlands
11.2.8 Turkey
11.3 Asia Pacific
11.3.1 China
11.3.2 Japan
11.3.3 India
11.3.4 South Korea
11.3.5 Thailand
11.3.6 Malaysia
11.3.7 Indonesia
11.3.8 Australia
11.3.9 New Zealand
11.4 Latin America
11.4.1 Brazil
11.4.2 Mexico
11.4.3 Argentina
11.5 Middle East & Africa
11.5.1 Saudi Arabia
11.5.2 UAE
11.5.3 South Africa
12. Porter’s Five Forces Analysis
12.1 Bargaining Power of Buyers
12.2 Bargaining Power of Suppliers
12.3 Degree of Rivalry
12.4 Threat of New Entrants
12.5 Threat of Substitutes
13. SWOT Analysis
13.1 Strength
13.2 Weakness
13.3 Opportunity
13.4 Threat
14. Key Players Analysis
For more information about this report visit https://www.researchandmarkets.com/r/l9hr4j
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
- Bitterness Suppressors and Flavor Carriers Market
