New York City, New York , Feb. 26, 2026 (GLOBE NEWSWIRE) — Belvilla, the European short-term rental and apart-hotel brand owned by PRISM, has officially entered the United States market after securing 10 properties through the Sonder bankruptcy court process. The launch marks Belvilla’s first operational presence outside Europe and introduces its lifestyle-led, technology-driven hospitality model to the U.S. market.
The U.S. entry follows Belvilla’s participation in the Sonder bankruptcy court process, through which the company selectively secured 10 properties out of 79 assets on offer. The properties secured include:
- Court Square — Long Island City (Queens), New York
- The Industrialist — Brooklyn, New York
- RailSpur — Seattle, Washington
- The Schaeffer — New Orleans, Louisiana
- Skyline — Denver, Colorado
- The Queen — Philadelphia, Pennsylvania
- East 5th — Austin, Texas
- Ida — Phoenix, Arizona
- The Louie — New Orleans, Louisiana
- The Dutch — Long Island City (Queens), New York
As part of its initial U.S. rollout, Belvilla has begun operations at The Dutch and Court Square in Long Island City (Queens), New York, and The Louie Hotel in New Orleans, under its upscale urban brand, Belvilla District 6.
The court-led process provided access to assets that met Belvilla’s strict criteria on unit economics and operational feasibility. The company is focusing on properties where it can deliver a consistent guest experience while maintaining strong cost discipline.
Belvilla’s expansion into the U.S. is anchored in its strong European foundation, where it is one of the region’s largest holiday rental companies. The company’s operating philosophy prioritises sustainable growth, disciplined cost management, and service quality over rapid scale. Following the court outcome, Belvilla has seen strong inbound interest from U.S. landlords keen to explore partnerships with the company.
Belvilla will initially operate a limited number of properties, as part of a measured, economics-led expansion strategy.
Commenting on the development, Ankit Tandon, Global COO & CEO Europe, PRISM (parent company of Belvilla) said, “The U.S. represents an important opportunity for us, and our approach has been deliberate and selective. We chose properties where the fundamentals work from day one, ensuring a balanced and sustainable model for guests and property owners. We are already in touch with additional owners who are keen to sign up with Belvilla as we expand our presence in the market.”Peter Papamichael, owner of Court Square, Long Island City (Queens), New York, said, “Belvilla’s focus on operational clarity and long-term economics gives owners like me confidence. The model creates a win-win partnership built on sustainability rather than short-term expansion.”Shimon Siboni, CEO of Issta Nadlan (Assets) owners of The Dutch, added, “We are delighted to begin our collaboration with PRISM and view this partnership as the foundation for a long-term and strategic relationship. We are excited to welcome Belvilla to The Dutch and to see its energy and operational expertise brought to the property.”Zach Kupperman, Owner of The Louie, New Orleans, said, “Belvilla’s approach combines smart economics with a clear guest focus. We’re looking forward to seeing the hotel evolve under their stewardship and tap into new demand.”
About Belvilla
Belvilla is one of Europe’s leading short-term rentals and apart-hotel brand with more than 60,000 holiday homes across Europe including the Netherlands, Belgium, Germany, France, Austria, Italy, Spain & others. Belvilla’s parent PRISM operates Motel 6, Studio 6 and OYO in North America.
About PRISM
PRISM also operates full-service providers such as Belvilla, CheckMyGuest and DanCenter and online marketplace like Traum-Ferienwohnungen in Europe.
PRISM is rated by Moody’s, Fitch, and S&P, and all three agencies have upgraded the company compared to prior ratings due to its strong and consistent performance. PRISM is projected by global rating agency Moody’s to deliver strong earnings of around ~USD 280 million for the financial year ending March 2026. This reflects the company’s continued growth across Europe, Asia, North America, and Latin America.
For more information visit: www.Belvilla.com
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