Dublin, Feb. 24, 2025 (GLOBE NEWSWIRE) — The “Augmented Reality in Retail – Global Strategic Business Report” has been added to ResearchAndMarkets.com’s offering.
The global market for Augmented Reality in Retail was valued at US$19.9 Billion in 2024 and is projected to reach US$64.4 Billion by 2030, growing at a CAGR of 21.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The growth of augmented reality in retail is driven by technological advancements, changing consumer expectations for personalized shopping, and the need for retailers to differentiate themselves in a competitive market. Advances in mobile technology, faster internet speeds, and the widespread adoption of smartphones have made AR more accessible and functional for consumers. Today’s customers expect a seamless, engaging shopping experience, and AR fulfills this by offering personalized interactions, whether they are shopping online or in-store. The rise in e-commerce has further accelerated the adoption of AR, as retailers seek innovative ways to bring interactivity and customer engagement to online platforms.
Additionally, AR’s ability to reduce product returns by helping customers make more informed purchases has made it a valuable tool in cost savings and customer satisfaction. Retailers are increasingly using AR as a branding tool as well, offering unique, interactive experiences that set them apart from competitors, attract a younger audience, and create memorable brand interactions. The COVID-19 pandemic has also fueled the growth of AR, as it prompted retailers to innovate and provide virtual shopping alternatives during periods of restricted in-store access.
As AR technology continues to evolve and becomes more cost-effective, the demand for augmented reality in retail is expected to grow, cementing its role as a critical component of modern retail strategy, enhancing customer engagement, and driving sales in an increasingly digital-first market.
Report Scope
The report analyzes the Augmented Reality in Retail market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.
Segments
Component (Software & Services, Hardware); Device Type (Head-Mounted Display (HMD), Smart AR Mirror, Handheld Device); Application (Try-On Solutions, Advertising & Marketing, Planning & Designing, Information Systems); End-Use (Furniture & Lighting, Jewelry, Beauty & Cosmetics, Grocery Shopping, Other End-Uses).
Geographic Regions/Countries
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Augmented Reality Software & Services segment, which is expected to reach US$36.8 Billion by 2030 with a CAGR of a 21.1%. The Augmented Reality Hardware segment is also set to grow at 22.2% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $6 Billion in 2024, and China, forecasted to grow at an impressive 19.5% CAGR to reach $8.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Amazon, Apple, Augment, Blippar, Google and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Key Questions Answered:
- How is the Global Augmented Reality in Retail Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Some of the 106 major companies featured in this Augmented Reality in Retail market report include:
- Amazon
- Apple
- Augment
- Blippar
- Gravity Jack
- Holition
- IKEA
- Imaginate Technologies
- INDE
Key Attributes
| Report Attribute | Details |
| No. of Pages | 123 |
| Forecast Period | 2024-2030 |
| Estimated Market Value (USD) in 2024 | $19.9 Billion |
| Forecasted Market Value (USD) by 2030 | $64.4 Billion |
| Compound Annual Growth Rate | 21.6% |
| Regions Covered | Global |
MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Global Economic Update
- Augmented Reality in Retail – Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
MARKET TRENDS & DRIVERS
- Growing Demand for Interactive Shopping Experiences Fuels Growth of AR in Retail
- Increasing Use of AR in Virtual Try-Ons Drives Adoption in Fashion and Beauty Sectors
- Here`s How AR in Product Visualization Enhances Customer Confidence in Online Shopping
- Rising Focus on Customer Engagement Expands Use of AR for In-Store Experiences
- Advancements in Mobile AR Technology Make AR More Accessible for Retail Customers
- Increasing Demand for Personalization Drives AR Integration in Customizable Product Offerings
- Here`s How AR in Home Furnishings Helps Customers Visualize Products in Their Own Space
- Growing Use of AR for Contactless Shopping Solutions Supports Safe and Convenient Retail Experiences
- Rising Popularity of Social Media Shopping Fuels Demand for AR-Enabled Social Commerce
- Here`s How AR Enhances Brand Loyalty by Creating Unique and Memorable Shopping Experiences
- Increasing Adoption of AR for Location-Based Promotions Boosts Customer Engagement In-Store
- Advances in AI and Machine Learning Improve the Accuracy of AR-Powered Product Recommendations
- Focus on Omnichannel Strategies Drives Seamless Integration of AR Across Online and Offline Retail
- Growing Investments in Digital Transformation Support Long-Term Growth of AR in Retail
For more information about this report visit https://www.researchandmarkets.com/r/1xr1l0
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- Augmented Reality in Retail Market
