ASUS validates its leadership in design and innovation with a Bronze Award, plus finalist places for ExpertBook Ultra, ROG XBOX Ally Series, and ROG Zephyrus Duo
KEY POINTS
- The IDEA awards validate the user-centric ASUS approach and design-thinking philosophy that continuously deliver cutting-edge products
- Zenbook DUO awarded Bronze in the Consumer Technology category for redefining dual-screen productivity with its innovative design
- ExpertBook Ultra, ROG XBOX Ally Series, and Zephyrus Duo named finalists for innovation in the Mobility & Gaming category
TORONTO, Sept. 16, 2026 (GLOBE NEWSWIRE) — ASUS today announced that the Zenbook DUO (2026) (UX8407) laptop won a Bronze Award in the Consumer Technology category at the International Design Excellence Awards (IDEA) 2026. Additionally, three other ASUS products were named as finalists. This distinction reflects the company’s commitment to delivering groundbreaking technologies that enhance users’ lives.
Zenbook DUO secured the Bronze Award for redefining dual-screen productivity with cutting-edge design, while the ExpertBook Ultra, Republic of Gamers (ROG) XBOX Ally Series, and ROG Zephyrus Duo were shortlisted for innovation in the Mobility & Gaming category.
“We are delighted to receive the IDEA Bronze Award, which highlights the team’s pursuit of design excellence,” said Mitch Yang, ASUS Chief Design Officer. “We always strive to create innovative, user-centric technologies that push boundaries and deliver exceptional experiences for users, with our Design Thinking philosophy at the center of every product.”
Zenbook DUO – elegant innovation
The innovation of Zenbook DUO (2026) (UX8407) lies in its seamless dual-screen integration, achieving unprecedented visual continuity in a slender form factor. The detachable keyboard with ‘invisible connectivity’ and the integrated kickstand offer ergonomic flexibility. The proprietary ASUS Ceraluminum™ material provides structural integrity and a unique aesthetic, while the vertical dual-screen mode promotes better posture and redefines mobile productivity.
Zenbook DUO features dual 14-inch 3K OLED 144Hz displays with a minimal 7.66mm gap, integrated via a precision hinge. It includes a detachable Bluetooth® keyboard with a low-friction surface and retractable charging, an integrated kickstand, and is powered by an Intel® Core™ Ultra Series 3 processor. ASUS ScreenXpert software enhances its dual-screen functionality with advanced gestures.
Three ASUS products named as finalists
Among the IDEA 2026 finalists were the ExpertBook Ultra business laptop, the ROG Zephyrus Duo (2026) gaming laptop, and the ROG XBOX Ally series of gaming handhelds. ExpertBook Ultra enables uninterrupted focus through its powerful, silent operation and long-term reliability against daily wear. Dongle-free connectivity and a clutter-free workspace ensure seamless productivity. Enhanced comfort comes from reduced glare, which minimizes sensory fatigue and makes extended use more pleasant.
The ROG Zephyrus Duo delivers genuine dual-monitor productivity anywhere, streamlining complex workflows for gaming, editing, or AI tasks with an expansive digital canvas. Its adaptive workflows, offering five usage modes, cater to diverse scenarios, while the detachable keyboard and consolidated workspace provide ergonomic flexibility and a powerful, portable solution.
The ROG XBOX Ally series’ ergonomic design and optimized weight ensure superior comfort and reduce fatigue for users. It lets users experience faster, smoother, and more immersive desktop-class PC gaming anywhere, thanks to a streamlined OS, optimized resource allocation, and precise controls, all within a sustainable design that minimizes environmental impact.
About IDEA
IDEA is organized by the Industrial Designers Society of America (IDSA). The 46th iteration of the award winners was announced on August 27, 2026, and it is one of the longest-running and most prestigious design award programs. IDEA winners are determined through blind evaluation by a jury of experts who assess thousands of entries based on design innovation, benefits to users, clients, and society, and appropriate aesthetics. Further details can be found at: https://www.idsa.org/IDEA
Press Contacts
Redoine Taoussi
Senior Public Relations Manager
Notes to Editors
ASUS Zenbook DUO (UX8407): https://www.asus.com/ca-en/laptops/for-home/zenbook/asus-zenbook-duo-ux8407/
ASUS ExpertBook Ultra: https://www.asus.com/ca-en/laptops/for-work/expertbook/asus-expertbook-ultra/
ROG Zephyrus Duo: https://rog.asus.com/ca-en/laptops/rog-zephyrus/rog-zephyrus-duo-2026/
ROG XBOX Ally Series: https://rog.asus.com/ca-en/gaming-handhelds/rog-ally-series/
IDEA Awards (IDSA): https://www.idsa.org/IDEA
ASUS Homepage: https://www.asus.com/ca-en/
ASUS AI PCs: https://www.asus.com/ca-en/content/asus-ai-pc/
ASUS Pressroom: http://press.asus.com
ASUS Canada Facebook: https://www.facebook.com/asuscanada/
ASUS Canada Instagram: https://www.instagram.com/asus_ca
ASUS Canada YouTube: https://ca.asus.click/youtube
ASUS Global X (Twitter): https://www.x.com/asus
About ASUS
ASUS (2357.TW) is an innovative technology leader delivering the world’s most comprehensive AI solutions across Infrastructure, Physical AI, AI PC/Devices, and Engineering the AI Advantage. Guided by its “Ubiquitous AI. Incredible Possibilities.” strategy, ASUS is bringing enterprise-to-edge AI to life. The ASUS portfolio also includes the ROG and ProArt sub-brands, which serve gamers and creators worldwide.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1dcdfbb2-6af2-4adb-bb7d-eca94c73f80e
