With “Always Ready.” as its brand mission, Power Queen connects reliable products with long-term support to bring greater peace of mind to every important power need.
LOS ANGELES, Aug. 24, 2026 (GLOBE NEWSWIRE) — The International Energy Agency (IEA) reports in Electricity 2026 that global electricity demand grew by approximately 3% in 2025. Looking ahead to 2026–2030, demand is expected to increase by an average of around 3.6% annually—about 50% faster than the average growth rate of the previous decade—driven by industry, electric vehicles, air conditioning and data centers.
At the same time, reliable electricity supply continues to face challenges from extreme weather and grid disruptions. In 2025, winter storms, high winds and wildfires caused major outages across parts of the United States; Spain and Portugal experienced a large-scale grid outage; Chile suffered a nationwide blackout linked to its transmission system; and parts of Ireland and Australia were affected by severe winds and tropical cyclones.
The United States is also currently within the traditionally active period of the Atlantic hurricane season. NOAA’s August 2026 outlook indicates that, while overall seasonal activity is expected to remain below normal, August through October continues to be a relatively active period for tropical storms.
As more aspects of daily life and economic activity depend on reliable electricity, preparing dependable power in advance is becoming a practical way to maintain essential routines during outages, severe weather and off-grid situations. For households, this can mean keeping lighting, refrigerators, internet access and communication devices running when normal power is unavailable.
Against this backdrop, Power Queen is introducing “Power What Matters.” as its brand slogan, supported by the mission “Always Ready.” and the brand value “Delivering More Than Power. Delivering Peace of Mind.” Together, they reflect Power Queen’s continued focus on reliable energy solutions for home backup, RVs, marine use, solar energy storage and off-grid living.
Power What Matters.: Powering What Truly Matters
“Power What Matters.” goes beyond supplying electricity. It reflects the idea that dependable power should support the people, responsibilities and moments that matter most.
For many users, preparing power in advance is about protecting everyday life—checking energy reserves before a storm, identifying which appliances need to remain operational during an outage, or planning sufficient capacity before an RV trip, boating journey or off-grid stay.
Power Queen aims to be a dependable energy companion that may not be noticed every day, but can be relied upon when power matters most.
Always Ready.: Preparing Before Power Is Needed
If “Power What Matters.” defines what energy should serve, “Always Ready.” describes how Power Queen approaches that commitment.
Rather than encouraging concern about outages or changing weather, it represents a more proactive approach to energy: understanding which devices matter, how much power they require, and preparing before access to the grid becomes limited.
For households, this may mean planning a home backup battery for refrigerators, lighting, internet and communication equipment. For RV and off-grid users, it means matching battery capacity with travel time and appliance loads. For marine users, voltage, runtime, environmental conditions and charging options also become part of the decision.
To support these different needs, Power Queen offers LiFePO4 lithium battery solutions across 12V, 24V, 36V and 48V platforms.
Representative products include:
- 51.2V 100Ah Smart, designed for higher-voltage power applications;
- 12V 320Ah Smart, suited to RV and mobile-living applications requiring greater usable capacity;
- 24V 125Ah Smart Self-Heating and 36V 50Ah Smart, developed for marine, trolling motor and other demanding mobile-power applications.
Delivering More Than Power. Delivering Peace of Mind.
For Power Queen, peace of mind depends not only on having power available, but also on product quality, long-term reliability and support throughout ownership.
Power Queen LiFePO₄ batteries use energy storage and environmentally friendly LiFePO₄ cells and, depending on the model, feature BMS protection against conditions such as overcharge, over-discharge, overcurrent, short circuit and abnormal temperatures. Selected models also offer IP67 protection and meet applicable CE, RoHS, FCC and UN38.3 requirements or testing standards.
Depending on model and operating conditions, Power Queen LiFePO₄ batteries can deliver more than 4,000 charge cycles, supporting long-term use across home and mobile applications. Specific specifications, protection features and certifications vary by model.
Beyond the product itself, Power Queen provides product-selection assistance, system configuration guidance, installation support and after-sales service, together with applicable warranty coverage. The brand also maintains AIG product liability insurance as part of its broader risk-management and responsibility framework.
A Power Queen brand representative said:
“Power What Matters. represents our long-term commitment to users. When important moments arrive, we want people to spend less time worrying about power and more time focused on their families, their lives and what truly matters.”
From Brand Promise to Long-Term Action
Power Queen will continue developing reliable power technology, intelligent energy management and scenario-based solutions for home backup, solar energy storage, RVs, marine applications and off-grid living.
Power What Matters. defines what is worth powering. Always Ready. defines how Power Queen prepares for it. And Delivering More Than Power. Delivering Peace of Mind. represents the value the brand aims to deliver over the long term.
Power Queen. Power What Matters.
About Power Queen
Power Queen is a trusted LiFePO4 battery brand with more than a decade of industry experience. Its products are designed for home backup, RVs, marine applications, and off-grid living, serving more than 1 million users across over 150 countries and regions with reliable energy solutions that support the people and moments that matter most.
Centered on its primary slogan, “Power What Matters.”, and guided by its brand mission, “Always Ready.”, Power Queen is committed to “Delivering More Than Power. Delivering Peace of Mind.” Through safe, stable, and dependable lithium battery solutions, the brand helps users stay prepared at home and on every journey.
Learn More
Company: PowerQueen USA/Germany/Japan
Visit: Power Queen® Official Store
Contact: [email protected]
Contact Person: Mia Ma
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