The new strategy that Amazon gaming exec Jeff Gattis talked to The Verge about last month is getting clearer now that Prime Video has added a new Games tab on Fire TV devices. With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it’s aiming at the more casual audience of people already using Prime Video to stream movies, TV shows, and sports, instead of trying to compete directly with “core” gamers playing MMOs and shooters.
Luna was already included in Prime, but now users in the US and UK can access it directly within Prime Video to play titles like Dispatch, Fallout 4, Hogwarts Legacy, EA Sports FC 26, and Clue. Amazon says that “details on additional devices, countries, and games” will be announced later.