Dublin, Feb. 06, 2025 (GLOBE NEWSWIRE) — The “Artificial Intelligence in Marketing Market Report 2025” has been added to ResearchAndMarkets.com’s offering.
The artificial intelligence in marketing market size has grown exponentially in recent years. It will grow from $27.83 billion in 2024 to $35.54 billion in 2025 at a compound annual growth rate (CAGR) of 27.7%. The growth in the historic period can be attributed to skills development and talent acquisition, data explosion and big data analytics, personalization and customer segmentation, predictive analytics and forecasting, marketing automation platforms.
The artificial intelligence in marketing market size is expected to see exponential growth in the next few years. It will grow to $106.54 billion in 2029 at a compound annual growth rate (CAGR) of 31.6%. The growth in the forecast period can be attributed to increasing integration of AI in e-commerce, focus on explainable AI and ethical marketing practices, greater adoption of AI for customer segmentation, advancements in image and video recognition, enhanced personalization strategies, advanced predictive analytics.
Major trends in the forecast period include AI-enhanced customer journey mapping, real-time analytics for actionable insights, AI in email marketing optimization, emotion recognition and sentiment analysis, visual search optimization.
The surge in the adoption of virtual assistants is poised to be a driving force behind the growth of artificial intelligence in the marketing market. Virtual assistants, delivered over the internet or specific networks on demand, have gained prominence, especially among small and medium-scale enterprises aiming to streamline their business models. Leveraging conversational technologies like virtual agents and chatbots can significantly reduce customer support costs, potentially saving businesses up to 30%. Consequently, the increased adoption of virtual assistants is expected to catalyze demand in the artificial intelligence marketing domain.
The growing adoption of data analytics solutions in marketing is expected to propel the growth of the artificial intelligence (AI) in marketing market. Data analytics involves examining, cleaning, transforming, and interpreting data to extract valuable insights, identify patterns, and support decision-making. These tools have become essential for marketing companies, enabling them to gain deep insights into customer behavior, deliver targeted offers, nurture potential customers, and improve lead scoring.
Technological advancements are emerging as a key trend in the AI in marketing market. Software companies are introducing advanced technologies to support automated and integrated business models. For example, in June 2024, Infosys, an India-based digital services and consulting firm, launched Infosys Aster, a suite of AI-powered marketing services, solutions, and platforms aimed at delivering engaging brand experiences, enhancing marketing efficiency, and driving business growth. This initiative supports AI-driven marketing transformation by providing an integrated, real-time view of customers, brands, and channels, helping companies maximize their marketing Return on Investment (ROI).
Leading enterprises within the artificial intelligence (AI) in marketing market are intensifying their efforts towards introducing Marketing Co-Pilot to gain a competitive edge. This system refers to an AI-driven mechanism that assists in overseeing or managing marketing activities. For instance, in February 2023, Dealtale, an Israel-based software company, unveiled Marketing Co-pilot. This feature harnesses artificial intelligence (AI) to offer marketers immediate responses to intricate queries concerning their historical, current, and anticipated performance metrics. It empowers marketers to inquire about their performance metrics and swiftly receive data-driven answers sourced from their marketing and sales stack, encompassing platforms like Salesforce, HubSpot, Google Analytics, and various social media channels.
Major companies operating in the artificial intelligence in marketing market include IBM, Salesforce., Amazon, Facebook, Oracle, Appier, GumGum, Heuritech, NetBase Quid, Quantcast, Persado, Albert Technologies, Affectiva, Conversica, Brave Bison Group, War Room, SmallGiants, Shout Digital, Major Tom, Blueshift Labs, iKala Interactive Media, Amplero, Clickstrike, Avantgrade, NoGood, Single Grain, Matrix Marketing Group, Near Pte Ltd., Pixis Interactive and Adobe Sensei.
This report focuses on artificial intelligence in marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Markets Covered:
1) By Technology: Machine Learning; Context-Aware Computing; Natural Language Processing; Computer Vision
2) By Offering: Hardware; Software; Services
3) By Deployment Type: Cloud; On Premises
4) By Application: Social Media Advertising; Search Advertising; Dynamic Pricing; Virtual Assistant; Content Curation; Sales And Marketing Automation; Analytics Platform; Other Applications
Subsegments:
1) By Machine Learning: Predictive Analytics; Customer Segmentation; Recommendation Systems
2) By Context-Aware Computing: Location-Based Marketing; Real-Time Personalization; Behavioral Targeting
3) By Natural Language Processing (NLP): Chatbots And Virtual Assistants; Sentiment Analysis; Content Generation
4) By Computer Vision: Image Recognition; Video Analytics; Augmented Reality Applications
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2025 – 2029 |
| Estimated Market Value (USD) in 2025 | $35.54 Billion |
| Forecasted Market Value (USD) by 2029 | $106.54 Billion |
| Compound Annual Growth Rate | 31.6% |
| Regions Covered | Global |
Key Topics Covered:
1. Executive Summary
2. Artificial Intelligence in Marketing Market Characteristics
3. Artificial Intelligence in Marketing Market Trends and Strategies
4. Artificial Intelligence in Marketing Market – Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market
5. Global Artificial Intelligence in Marketing Growth Analysis and Strategic Analysis Framework
5.1. Global Artificial Intelligence in Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis of End Use Industries
5.3. Global Artificial Intelligence in Marketing Market Growth Rate Analysis
5.4. Global Artificial Intelligence in Marketing Historic Market Size and Growth, 2019-2024, Value ($ Billion)
5.5. Global Artificial Intelligence in Marketing Forecast Market Size and Growth, 2024-2029, 2034F, Value ($ Billion)
5.6. Global Artificial Intelligence in Marketing Total Addressable Market (TAM)
6. Artificial Intelligence in Marketing Market Segmentation
6.1. Global Artificial Intelligence in Marketing Market, Segmentation by Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Machine Learning
- Context-Aware Computing
- Natural Language Processing
- Computer Vision
6.2. Global Artificial Intelligence in Marketing Market, Segmentation by Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
6.3. Global Artificial Intelligence in Marketing Market, Segmentation by Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
6.4. Global Artificial Intelligence in Marketing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Social Media Advertising
- Search Advertising
- Dynamic Pricing
- Virtual Assistant
- Content Curation
- Sales and Marketing Automation
- Analytics Platform
- Other Applications
6.5. Global Artificial Intelligence in Marketing Market, Sub-Segmentation of Machine Learning, by Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Predictive Analytics
- Customer Segmentation
- Recommendation Systems
6.6. Global Artificial Intelligence in Marketing Market, Sub-Segmentation of Context-Aware Computing, by Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Location-Based Marketing
- Real-Time Personalization
- Behavioral Targeting
6.7. Global Artificial Intelligence in Marketing Market, Sub-Segmentation of Natural Language Processing (NLP), by Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Chatbots and Virtual Assistants
- Sentiment Analysis
- Content Generation
6.8. Global Artificial Intelligence in Marketing Market, Sub-Segmentation of Computer Vision, by Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Image Recognition
- Video Analytics
- Augmented Reality Applications
7. Artificial Intelligence in Marketing Market Regional and Country Analysis
7.1. Global Artificial Intelligence in Marketing Market, Split by Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Artificial Intelligence in Marketing Market, Split by Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8-29. Country Specific Artificial Intelligence in Marketing Market Analysis
30. Artificial Intelligence in Marketing Market Competitive Landscape and Company Profiles
30.1. Artificial Intelligence in Marketing Market Competitive Landscape
30.2. Artificial Intelligence in Marketing Market Company Profiles
- IBM
- Salesforce
- Amazon
- Oracle
31. Artificial Intelligence in Marketing Market Other Major and Innovative Companies
- Appier
- GumGum
- Heuritech
- NetBase Quid
- Quantcast Corporation
- Persado
- Albert Technologies
- Affectiva
- Conversica
- Brave Bison Group
- War Room Inc.
- SmallGiants
- Shout Digital
- Major Tom
- Blueshift Labs
32. Global Artificial Intelligence in Marketing Market Competitive Benchmarking and Dashboard
33. Key Mergers and Acquisitions in the Artificial Intelligence in Marketing Market
34. Recent Developments in the Artificial Intelligence in Marketing Market
35. Artificial Intelligence in Marketing Market High Potential Countries, Segments and Strategies
For more information about this report visit https://www.researchandmarkets.com/r/9lo09k
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- Artificial Intelligence in Marketing Market
