AI chat assistants learned to answer questions. Then, they learned to solve problems. Now, companies are extending those conversations beyond support.
Hostinger Agent launch
Emilis Strimaitis
VILNIUS, Lithuania, Sept. 03, 2026 (GLOBE NEWSWIRE) — Customer support AI used to have a clear job: answer the question, or send the customer to someone who could. Newer AI assistants can complete routine tasks themselves, from resetting access to updating account details. The next shift is bigger – AI that stays useful after the support issue is solved.
Research firm Gartner predicts that by 2028, 60% of brands will use agentic AI across marketing, sales, and support to provide more continuous, personalized interactions.
Zendesk’s 2026 report points in the same direction from the customer side: 81% of consumers want conversations to continue without backtracking, and 74% are frustrated when they have to repeat information.
The common thread is context. An AI that knows what a customer owns, what they were trying to do, and what happened before can do more than answer a ticket.
Hostinger, an AI-first online business growth platform with over five million customers worldwide, is now applying that idea at scale. Its new Hostinger Agent combines customer support with specialized AI for marketing, SEO, content and visuals, analysis, and recurring tasks.
The AI behind it handles roughly 1.5 million conversations each month – or around 35 requests every minute – and resolves 91% without human intervention.
“The first challenge was getting AI to answer correctly. Then it was getting AI to actually solve the problem,” said Emilis Strimaitis, Head of Product Innovation at Hostinger. “Now that the vast majority of issues are resolved automatically, the more interesting question is why the conversation should stop there.”
A customer can come with a broken DNS record and leave with the launch campaign written and the weekly report scheduled. Another can come asking how to get more traffic and leave with an email campaign created and sent.
The reason this is possible has less to do with another leap in chatbot intelligence than with what the AI can already see and use. A customer’s website or store, domain, hosting, business email, email marketing, previous conversations, and ongoing work can all sit within Hostinger. That removes much of the setup required by standalone AI agents: connecting tools, granting permissions, and repeatedly explaining the business before the agent becomes useful.
Hostinger is taking the same approach inside AI Builder, where Hostinger Agent is available while customers create websites, stores, apps, and other online projects. Someone can build a project and simultaneously ask for technical help, discuss SEO, plan a launch, or analyze performance without moving between an editor, a support center, and several dashboards.
“The AI industry has spent the past two years giving people more assistants, copilots, and agents to choose from. We want customers to stop choosing between them,” Strimaitis said. “When the AI already knows what the customer is building and what they are trying to achieve, fixing the immediate problem is only part of the job. The real value is helping them grow online.”
Hostinger has also changed what happens when the AI cannot confidently resolve a technical issue alone. Instead of automatically transferring the customer to a live-chat queue, a Customer Success specialist can step in when needed to add context and validate the response, while the same conversation continues.
Hostinger calls the role AI CX Engineer. Since the model was introduced at the end of the second quarter, the share of specialist-guided AI conversations resolved without escalation has risen from 41% to 72%, while the share requiring live chat has fallen from 10% to 4.5%. Median resolution time for those AI conversations is around three minutes, compared with more than 50 minutes for live chats.
Customer support has traditionally been somewhere people go when the product stops working. Agentic AI is beginning to turn it into something broader: a persistent interface that knows what the customer is doing, fixes what went wrong, and stays useful for whatever comes next.
If that model spreads, the important measure of AI support may no longer be how many tickets it can deflect. It may be how much useful work it can carry forward without making the customer start over.
About Hostinger
Hostinger is an AI-powered platform for building and growing businesses online – web hosting, domains, email, website creation, and business tools. Founded in Lithuania in 2004, the company develops its AI capabilities in-house, enabling rapid iteration and AI-driven customer support. Ranked the 2nd fastest-growing company in Europe by the Financial Times, Hostinger employs nearly 900 people and serves more than 5.5 million users across 150+ countries, with its largest markets in India, Brazil, Indonesia, the United States, and France.
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