Operations and go-to-market leaders join Liminal as the company scales its intelligence platform
Randy Guard – Chief Marketing Officer at Liminal
Rivka Little – Chief Operating Officer at Liminal
NEW YORK, Sept. 15, 2026 (GLOBE NEWSWIRE) — Liminal, the intelligence platform for companies building and selling identity, fraud, financial crime, and security products into complex, regulated markets, today announced two additions to its executive leadership team: Rivka Little as Chief Operating Officer and Randy Guard as Chief Marketing Officer. The appointments strengthen Liminal’s leadership team as the company grows its business and builds on momentum in a fast-growing category.
Rivka and Randy join at a pivotal moment, bringing decades of combined experience in operations, go-to-market strategy, and enterprise growth to support the company’s next phase of expansion. Rather than selling the products themselves, Liminal provides the intelligence those companies run on.
“Rivka and Randy are exactly the kind of leaders we need as we scale Liminal into its next chapter,” said Travis Jarae, Co-Founder & CEO at Liminal. “Our growth to date has been built on a decade of buyer evidence and a product our customers trust. Adding proven operators of this caliber gives us the leadership depth to execute against an ambitious plan: to change how market intelligence and advice get bought in this category, and to put Liminal’s evidence and the agents built on it directly in the hands of strategy, product, and go-to-market teams. The path ahead for Liminal and our customers looks very strong.”
Rivka Little Joins as Chief Operating Officer
Rivka joins Liminal as Chief Operating Officer, where she will lead operations and cross-functional execution across the business while partnering closely with the executive team to scale Liminal’s operations, go-to-market, product, and delivery functions.
Rivka brings more than 15 years of experience across fraud, identity, and payments. She joins Liminal from Socure, the AI-driven identity verification and fraud prevention platform, where she most recently served as Chief Growth Officer after four years as Chief of Staff to the CEO, helping shape the company’s strategy, operations, and market expansion. Earlier in her career, Little held executive positions at Goldman Sachs, NICE Actimize, and IDC, where she led business units and shaped go-to-market strategy across the financial crime and identity landscape.
“Liminal has built something rare: a platform that the industry’s most sophisticated teams actually rely on, backed by category expertise that’s hard to replicate,” said Rivka Little. “What drew me here is Liminal’s relentless focus to arm every executive, commercial, and product team with intelligence tools and agents so they can innovate and accelerate their paths to market. I’m excited to join Liminal and to turn that momentum into repeatable growth.”
Randy Guard Joins as Chief Marketing Officer
Randy joins Liminal as Chief Marketing Officer, where he will lead the company’s brand, positioning, and market presence, overseeing demand generation, messaging, and audience strategy across the identity, fraud, and cybersecurity markets Liminal serves.
Randy brings extensive product, marketing, and go-to-market leadership experience across enterprise software. Prior to joining Liminal, Guard served as Chief Marketing and Product Officer at Spreedly, where he helped scale a global payments platform. The executive previously served as Chief Marketing Officer at SAS, where he led marketing, product strategy, and industry go-to-market initiatives. Guard also served as Spreedly’s Chief Product and Marketing Officer for several years, and he began his career at Accenture. Guard holds a degree in Electrical Engineering from Duke University’s Pratt School of Engineering.
“Liminal has a strong brand built on unmatched expertise in the industries we serve,” said Randy Guard. “My focus is building on that foundation and delivering this expertise through our platform and our team so that every customer and prospect can turn this intelligence into action and growth in their market. This is a category where the winners will be decided by who knows their market best, and I look forward to working with the team and our customers to deliver on that vision.”
About Liminal
Liminal is the intelligence platform for companies building and selling identity, fraud, financial crime, and security products into complex and regulated markets. We help you get the decision right, then get there first: where to play, what to build, how to win, what to charge, and where to invest. We give your strategy, product, and commercial teams reach. Your own data covers your customers and your pipeline. Ours covers the buyers who did not choose you. Liminal is built on buyer survey data and a demand-led taxonomy that maps demand to supply at the level of the use case, so you can see where real demand and actual supply meet, and where they don’t.
Media Contact
Randy Guard, CMO, Liminal
[email protected]
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