MILESEEY joins the construction and DIY creator competition as a supporting sponsor, helping equip emerging builders as they compete for their own Measure Twice series
LOS ANGELES and BENTONVILLE, Ark., Sept. 14, 2026 (GLOBE NEWSWIRE) — MILESEEY TOOLS, a developer of professional laser measurement solutions, and The Cut, a construction and DIY creator competition from Measure Twice, today announced an official partnership naming MILESEEY TOOLS the Official Measurement Brand and Exclusive Partner for the Measurement Category for the competition’s inaugural season.
Designed to discover and support emerging talent across the building community, the creator competition puts participants through a series of challenges that test their craft, creativity, storytelling, and ability to turn what they build into compelling content. More than 100 creators applied for Season One.
Through the partnership, MILESEEY TOOLS will support contestants with its Green Revolution Series, a lineup of green-beam laser distance measures designed to make measurement clearer, faster, and more dependable across a range of indoor and outdoor applications. As the competition reaches its final stage, participants will also receive a surprise gift box from MILESEEY TOOLS, adding another element to the experience as they compete for the Season One title.
“Builders are at the heart of everything we do, so supporting The Cut felt like a natural fit,” said John DeCastro, Vice President of North American Operation at MILESEEY TOOLS. “We’re excited to help give emerging creators the tools and platform to show what they can do.”
The Cut Puts Emerging Construction and DIY Creators to the Test
The Cut is a creator competition designed to discover emerging talent from across the construction and DIY community. More than 100 people applied for its first season, with contestants advancing through challenges that test their craft, creativity, storytelling, and ability to connect with an audience.
Established construction and DIY creators Perkins Builder Brothers, Stud Pack, and HAXMAN serve as mentors and judges throughout the competition, bringing their own experience in building successful creator platforms to the contestants.
The Season One winner will receive $10,000 in cash and prizes, along with a contracted Measure Twice series and production support. Second- and third-place finalists will also receive cash and prizes and opportunities to appear on Measure Twice.
A Partnership Built Around the People Who Build
The partnership brings together two brands focused on supporting the people shaping the future of construction and DIY. MILESEEY develops measurement technology for professionals, builders, remodelers, and DIYers, while Measure Twice is creating a media platform where pros and DIYers can share their craft, tools, projects, and stories.
“MILESEEY understands that the right tools help builders do their best work,” said Corey Caffrey, Co-Founder of Measure Twice. “That makes them a great fit for The Cut and the creators we’re working to support.”
For MILESEEY, the partnership also creates an opportunity to put its star green laser products S50 and S50C into the hands of builders and creators working through real projects and challenges.
Its growing portfolio of laser measurement solutions supports applications ranging from everyday construction and renovation projects to demanding long-range outdoor measurement, reflecting the company’s focus on developing practical technology around real-world building needs.
Following The Cut
The Cut is currently streaming through Measure Twice, following contestants as they progress through the competition toward the Season One finale.
Audiences can follow the competition, meet the creators, watch episodes, and learn more at the Measure Twice website and YouTube channel.
About MILESEEY TOOLS
MILESEEY TOOLS is a sub-brand of MILESEEY, a global leader in precision measurement and optical technologies since 2009. Created to serve both professionals and everyday makers, MILESEEY TOOLS brings advanced engineering into inspirational, accessible solutions that deliver performance where it matters most.
As pioneers of green laser measurement tools, and backed by hundreds of patents in laser, infrared thermometry, and intelligent sensing technologies, MILESEEY TOOLS empowers users with industry-grade accuracy, effortless usability, and enduring strength for every challenge. From contractors and surveyors to DIYers and designers, we support real-world challenges with tools that simplify complexity, enhance efficiency, and inspire confident creation.
MILESEEY and MILESEEY Tools together drive the evolution of intelligent tools—advancing precision, smart integration, and aesthetic design, empowering creators worldwide to See Miles Away and See Beyond Pros.
For more information, please visit www.mileseeytools.com.
For media inquiries, please contact [email protected]
About Measure Twice
Measure Twice is a construction and DIY media platform bringing professionals and DIYers together to share the craft, tools, and stories shaping what’s next in building. Measure Twice: The Cut is its creator competition designed to discover emerging talent and give its winner the opportunity to develop a contracted series for the Measure Twice channel.
For more information, visit https://measuretwice.media
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2478557f-d7bf-4d4a-aa64-e794c20cd997
