SALOMON AND IRONMAN ANNOUNCE LONG-TERM PARTNERSHIP
Nice, FRANCE, Sept. 11, 2026 (GLOBE NEWSWIRE) — From 2027, Salomon becomes IRONMAN Global Premier Partner through 2031 across Performance footwear, apparel and technical bags. In a landmark move, Salomon will also become Title Partner of the 2027 IRONMAN World Championship in Kona, Hawai’i, for the duration of the partnership
Salomon, the modern mountain sports lifestyle brand, and IRONMAN, the global leader in triathlon, today announce a new five-year partnership bringing together two iconic brands with a shared vision for the future of endurance.
Beginning in 2027, the partnership will span events globally, combining Salomon’s expertise in performance running innovation with IRONMAN’s global community. As part of the agreement, Salomon will become Title Partner of the 2027 IRONMAN World Championship in Kona, Hawai’i marking a major milestone in the brand’s growing presence across endurance sports.
This partnership also reflects a broader shift in the way athletes experience endurance today. Increasingly, they move between sports, disciplines and terrains, carrying the same mindset from one challenge to the next. What connects these experiences is no longer a single sport, but a shared pursuit of progression, performance and personal challenge making endurance as much a way of life as a sporting discipline.
ENDURANCE HAS NEVER BEEN DEFINED BY TERRAIN
For Salomon, endurance has never been defined by terrain. Born in the French Alps 80 years ago, Salomon began where it is hardest and has never stopped pushing its limits. Faster. Longer. Elsewhere.
From Nordic skiing and adventure racing to trail, road and GRAVEL running, Salomon has built its expertise across sports and seasons, helping athletes perform over long distances and in the most demanding conditions. Triathlon is a natural extension of that expertise.
“Athletes no longer define themselves by one sport. They run on the road, compete in the mountains, take on triathlons and continually seek new ways to challenge themselves. Endurance has become a lifestyle. For Salomon, joining forces with IRONMAN is a natural step and an opportunity to bring our performance expertise to one of the world’s most committed endurance communities.” Guillaume Meyzenq, President, Salomon
SHAPING THE FUTURE OF ENDURANCE SPORT, TOGETHER
From 2027, Salomon becomes IRONMAN Global Premier Partner through 2031, with exclusive rights across performance footwear, apparel and technical bags within the IRONMAN ecosystem.
The collaboration will be elevated with the title and presenting partnership of a number of iconic IRONMAN events across the United States and Europe.
At each IRONMAN-owned event included in the partnership, Salomon will own the IRONMAN Running Course connecting the brand’s growing expertise in road running with the defining final discipline of long-distance triathlon.
At its core, the partnership reflects a shared belief in sport’s ability to nurture human potential. Salomon and IRONMAN share an athlete-first philosophy, a commitment to innovation in the service of performance and a close relationship with the communities they serve.
Together, the two brands aim to create a premium experience that helps athletes redefine what they thought was possible.
“IRONMAN and Salomon are united in the belief that endurance sports unlock human potential. This partnership is rooted in a commitment to serve athletes and help them pursue ambitious goals. Salomon’s heritage, performance expertise, product innovation, and community-driven philosophy make the brand a natural partner for IRONMAN. We look forward to working together to enhance the athlete experience across our community.” Scott DeRue, Chief Executive Officer, The IRONMAN Group
WHERE ENDURANCE GOES NEXT
At the heart of the partnership is a shared ambition: to enhance the athlete experience from preparation and training to product innovation and race day.
The partnership will come to life through three areas that define Salomon’s approach: athletes, product and human performance expertise.
Athletes will be at the heart of this next chapter alongside Marjolaine Pierré, Julie Iemmolo and Casper Stornes, three athletes who already compete at the highest level of long-distance triathlon. Their experience will bring first-hand insight into the specific demands of training, racing and running after hours of effort, helping inform Salomon’s approach to the sport.
Product innovation will turn those insights into performance. Across selected IRONMAN events and communities, athletes will also have opportunities to discover, test and experience Salomon products.
Beyond product, Salomon will bring its broader human performance expertise to the partnership. Through its athlete-first approach, its Service to Athlete platform and its Performance Program led by sport scientist Aitor Viribay, the brand works across biomechanics, training, nutrition, recovery and athlete feedback to better understand what enables athletes to perform for longer. IRONMAN will provide a unique environment to deepen that knowledge and translate it into meaningful innovation for elite athletes and the wider community.
Together, these three pillars, athletes, product and human performance expertise, will extend the partnership beyond race day, helping shape what performance can become next.
WHERE ENDURANCE BECOMES LEGEND
And nowhere is that ambition more symbolic than at the IRONMAN World Championships in Kona, Hawai’i.
Salomon’s road to Kona starts this year. During the 2026 IRONMAN World Championship, Salomon will bring its first activation to Kona with an immersive pop-up at Kona Heaven from October 7-8.
Athletes, fans and the wider community will be invited to discover Salomon’s approach to performance and innovation, meet product experts and connect with endurance athletes Courtney Dauwalter and Jessie Diggins.
In 2027, that presence will take on a new dimension as Salomon will become Title Partner of the IRONMAN World Championship in Kona, Hawai’i one of the most iconic stages in endurance sport and the ultimate expression of the commitment, preparation and resilience that define the IRONMAN community.
« To become Title Partner of the IRONMAN World Championship in Hawaii is both an honor and a responsibility. We are entering this partnership with humility, ambition and a long-term commitment. We want to contribute to its future while respecting everything that has made Kona iconic and create lasting value for the athletes and communities who make endurance sport what it is. » Guillaume Meyzenq, President, Salomon
PARTNERSHIP KEY FACTS
- Five-year global partnership: From 2027, Salomon becomes IRONMAN Global Premier Partner through 2031.
- Categories: Salomon will have exclusive rights across performance footwear, apparel and technical bags within the IRONMAN ecosystem.
- IRONMAN World Championship: Salomon becomes Title Partner of the IRONMAN World Championship in Kona, Hawai’i, for the duration of the partnership.
- Title & presenting partnerships: Salomon will become title or presenting partner of selected IRONMAN and IRONMAN 70.3 events globally, including Oceanside, Texas, Chattanooga, Lanzarote, Lake Placid, Oregon and Jones Beach.
- Salomon Run Course: At each IRONMAN and IRONMAN 70.3-owned event, Salomon will have naming rights to the run course, which will become the Salomon Run Course.
- Product & athlete experience: Salomon will develop footwear and apparel designed for the specific demands of middle- and long-distance triathlon, with opportunities for athletes to discover, test and experience Salomon products across selected IRONMAN and IRONMAN 70.3 events and communities.
PRESS CONTACTS
SALOMON GLOBAL COMMUNICATIONS
- Anne-Laure Nicod – Global PR & Communications Director : [email protected] – +33 6 61 40 25 15
- Jules Graebling – Global Press Relations & Communications Specialist [email protected] – +33 6 27 34 17 34
KONA 2026 MEDIA CONTACT
For additional information regarding Salomon’s activation during the 2026 IRONMAN World Championship in Kona, please contact: [email protected]
ABOUT SALOMON
Salomon is the modern mountain sport lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. We’re more than innovators, we’re futurists. We don’t predict trends, we shape the future. At the Annecy Design Center, designers, engineers and athletes intersect to explore the white space of tomorrow and create the future of sports and culture.
ABOUT THE IRONMAN GROUP
The IRONMAN Group is the world’s largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150® Triathlon Series, IRONKIDS®, premier running events including the Rock ‘n’ Roll® Running Series and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai’i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about/ironman-group.
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- SALOMON AND IRONMAN ANNOUNCE LONG-TERM PARTNERSHIP
CONTACT: Anne-Laure Nicod – Global PR & Communications Director : [email protected] - +33 6 61 40 25 15 Jules Graebling – Global Press Relations & Communications Specialist [email protected] - +33 6 27 34 17 34 [email protected]
