The olive tree has inspired beauty for 4,000 years and now it walks the runway at New York Fashion Week
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SANTA MONICA, CA, Sept. 11, 2026 (GLOBE NEWSWIRE) — Oliveda International, Inc. (OTCID: OLVI) today announced that its OLIVE TREE PEOPLE subsidiary and the Olive Rose makeup brand are joining forces with internationally acclaimed fashion designer Bibhu Mohapatra for his New York Fashion Week show in the Grand Ballroom of The Pierre Hotel in Manhattan.
For more than 4,000 years, the olive tree has been one of humanity’s most enduring symbols of beauty, vitality and transformation.
This Monday, it becomes couture.
Bibhu Mohapatra is transforming the world of Olive Tree People and Olive Rose into an exclusive couture creation – while than 20 makeup artists and an unprecedented front-row beauty ritual take over New York Fashion Week.
At the heart of the collaboration will be the unveiling of a one-of-one Olive Rose gown, created by Mohapatra exclusively for Olive Tree People, Oliveda and Olive Rose.
The design brings together two worlds: the olive tree, represented through its iconic leaves, and Olive Rose, expressed through the beauty and sensuality of the rose.
It is not simply a dress featuring the symbols of two brands.
It is the story of an ancient tree transformed into modern couture.
The olive tree becomes fashion.
The rose becomes movement.
And a 4,000-year-old beauty secret walks the runway.
“For thousands of years, the olive tree has represented beauty, strength and life. Bibhu did not simply place olive leaves and roses on a dress. He translated the soul of our world into couture. On Monday, the olive tree will no longer stand beside the runway. It will walk it,” said Thomas Lommel, Founder of Olive Tree People.
MORE THAN A BEAUTY PARTNERSHIP
Behind the scenes, Olive Tree People and Olive Rose will lead the beauty experience for the show.
A team of more than 20 makeup artists, under the direction of Olive Rose Chief Celebrity Makeup Artist Luis Casco, will create the runway beauty looks and prepare the models and invited VIP guests.
Olive Rose first appeared at New York Fashion Week last year, where it was celebrated as the world’s only makeup line based on Hydroxytyrosol.
This year, Olive Rose returns on an entirely new scale – not only on the faces of the models, but as the inspiration for an exclusive Bibhu Mohapatra couture creation and an unforgettable beauty experience extending from backstage to the front row.
THE FRONT ROW WILL BECOME PART OF THE SHOW
In keeping with an Olive Tree People tradition, guests will be offered individually hand-braided olive crowns—an ancient symbol of beauty, peace, strength and victory.
But this year, the tradition will be taken one step further.
To celebrate the launch of the new Olive Tree People Hydroxytyrosol Hydrogel Face Masks and Eye Patches, front-row guests will be invited to participate in a choreographed beauty ritual before the runway show begins.
Wearing the new Hydroxytyrosol treatments together with their olive crowns, the most photographed guests in the room will create one of New York Fashion Week’s most unexpected images:
An entire front row crowned by the olive tree—with their faces beneath Hydroxytyrosol masks.
For a few extraordinary minutes, the front row will stop observing beauty and begin experiencing it.
No hiding the treatment behind a bathroom door.
No pretending beauty happens effortlessly.
No waiting until Fashion Week is over to take care of the skin.
Instead, skincare will take the best seat in fashion.
FROM BACKSTAGE TO THE RUNWAY—AND ONTO THE SKIN
The collaboration connects every part of the Olive Tree People universe.
The olive tree inspires the dress.
Olive Rose creates the color.
Hydroxytyrosol touches the skin.
The olive crowns transform the guests.
And Bibhu Mohapatra brings the entire story to life through fashion.
It is a meeting of ancient beauty intelligence and modern creative expression—inside one of Manhattan’s most iconic ballrooms.
One ancient tree.
One exclusive couture creation.
More than 20 makeup artists.
And a front row New York Fashion Week will not forget.
ABOUT OLIVE TREE PEOPLE
Olive Tree People is a pioneer and leading force in waterless beauty. Instead of using the conventional water phase found in most skincare products, the company replaces water with its proprietary olive leaf cell elixir and combines it with powerful olive-tree ingredients, including Hydroxytyrosol.
Founded by olive tree farmer Thomas Lommel, Olive Tree People develops skincare, beauty and holistic experiences based on more than 20 years of work with mountain olive trees and the principles of Olive Tree Therapy.
ABOUT OLIVE ROSE
Olive Rose is the color cosmetics world of Olive Tree People and Oliveda. Introduced at New York Fashion Week as the world’s only makeup line based on Hydroxytyrosol, Olive Rose brings together high-performance color, skincare intelligence and the transformative beauty of the olive tree.
About Oliveda International, Inc.
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG, Oliveda Deutschland GmbH, and Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel. The companies possess over 20 years of experience in management and organic certification growing mountain olive trees; in the extraction of first-class, internationally award-winning extra virgin olive oils; the extraction of hydroxytyrosol; and the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the “Olive Tree Therapy 10 Years in 14 Days” as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on the olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.
In addition to the registered beauty brands, Oliveda and LA Dope, as well as the brands Olive Rose, OLIVE re:connected to Nature, The Intuition of Nature, Olive Mush, Baby & Mom, and Is That Matty?, Lommel is the region’s largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees. With his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.
The company’s direct-to-consumer network includes tens of thousands of Waterless Beauty Consultants in North America and Europe. In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.
The brand’s treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper’s Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com
Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute “forward-looking statements” pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company’s filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company’s historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.
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CONTACT: OLVI Investor Relations 619-202-7456 [email protected]
