AI-powered store technology provides precise item-level visibility to improve inventory accuracy, sales and employee productivity for the world’s largest retailers
- GreyOrange’s AI-driven store orchestration layer is live in more than 3,800 retail stores globally
- gStore can locate SKUs to within 3 to 5 feet using RFID, computer vision and other sensing technologies
- H&M Group has launched gStore in hundreds of locations across three continents with more to come
ATLANTA, Sept. 01, 2026 (GLOBE NEWSWIRE) — GreyOrange, the global leader in AI-powered multi-agent warehouse orchestration and store inventory software, announced today that more than 3,800 retail locations globally run on its technology. Some of the world’s largest retailers, including H&M Group, use its inventory software gStore to increase sales and improve shopper experiences.
The AI-powered gStore platform, which includes merchandising software and connects with technologies such as RFID (radio frequency identification) readers and smart mirrors, has managed approximately 200 million retail inventory items across live deployments. That represents hundreds of millions of jackets, shoes, accessories, pet supplies and more tracked and located within stores.
Deploying physical AI on the store floor
The gStore platform uses sensor-agnostic technology, including overhead or handheld RFID readers, to locate specific inventory items to within 3 to 5 feet. It connects with sales data to inform retailers which SKUs sell the fastest and which get abandoned in fitting rooms, where to place products to optimize sales, and when stock is running low. This real-time inventory “heat map” helps associates quickly replenish shelves and find items for customers.
GreyOrange operates 130,000 hardware- and software-based agents across stores and warehouses, the world’s largest heterogeneous fleet. The physical AI software provider has added 100,000 agents in the last two years as it expands its global footprint among fashion, specialty and general merchandise retailers.
“Many of the world’s largest retailers run their core operations on GreyOrange. Their scale, operational complexity, and willingness to co-develop the future of omnichannel technology rather than simply adopt it have helped us shape how our platform performs,” said Akash Gupta, Co-founder and CEO of GreyOrange. “We’ve reached this milestone of 3,800 stores live thanks to customers like H&M Group, whose deep partnership empowers us to keep building physical AI solutions that fit how busy retailers operate.”
GreyOrange in action at H&M Group
H&M Group rolled out GreyOrange’s warehouse orchestration platform GreyMatter in 2021 in one of its West Coast distribution centers, enabling new omnichannel capabilities and enhanced customer service levels. Since then, the partnership has expanded from U.S. distribution centers to a global footprint, with GreyMatter deployed across additional North American facilities and gStore implemented in hundreds of retail locations across three continents, further connecting stores and distribution centers across the network.
gStore has driven operational efficiency in H&M Group stores through better inventory management, faster replenishment and increased picking efficiency. In the distribution centers, GreyMatter has enhanced fulfillment performance by streamlining order processing, reducing operational costs and speeding up e-commerce deliveries.
“H&M Group constantly explores new technologies that improve how our customers shop and how our teams work,” said David Pino, Head of Emerging Technology at H&M. “Beyond a strong product, scaling technology across our network takes a specialized understanding of how stores, fulfillment operations and inventory flows work together to support a seamless customer experience. With GreyOrange, we’re refining store and fulfillment workflows to meet the speed, complexity and omnichannel demands of global fashion retail.”
H&M Group has launched the AI-powered inventory software in hundreds of locations with more to come.
About GreyOrange
GreyOrange Inc. is the category champion for multi-agent AI orchestration and optimization. Its AI-powered GreyMatter and gStore solutions deliver continuous improvements in throughput and sales volume for supply chain and retail leaders across more than 3,800 locations worldwide. The company has built the most complete dataset in physical AI — the only real-world repository of its kind and the foundation for next-generation world modeling. More than $1 billion in inventory flows through GreyOrange’s systems every month. Vendor-agnostic and compatible with diverse automation hardware through the Certified Ranger Network, the company’s solutions are delivered through its Certified Partner Network of system integrators. Founded in 2012, GreyOrange is headquartered in Atlanta, with offices and partners across the Americas, Europe and Asia. For more information, visit www.greyorange.com.
gStore by GreyOrange is a sensor-agnostic intelligent inventory solution that delivers Inventory Truth through real-time visibility and actionable insights. The platform helps retailers improve inventory accuracy, store execution and omnichannel fulfillment by integrating data from RFID, computer vision and other sensing technologies. gStore enables Loss Intelligence, Shopper Analytics and Spatial Intelligence to reduce shrink, understand shopper behavior, optimize store layouts and create exceptional customer experiences.
Media Contact:
Maura Lafferty
Firebrand Communications for GreyOrange
415-848-9175
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ac8fb4f2-ead2-457a-bf2d-442e4d82191d
