Dublin, Feb. 10, 2026 (GLOBE NEWSWIRE) — The “South Africa Digital Ad Spend Market Size & Forecast by Spend Value Across 100+ KPIs by Type of Advertising Channel, Format & Media, Platforms, Pricing Models, Industry, Digital Ecosystem, and Media Buying Method – Databook Q1 2026 Update” report has been added to ResearchAndMarkets.com’s offering.
The digital ad spend market in South Africa is expected to grow by 12.2% annually, reaching US$2.40 billion by 2026. The digital ad spend market in the country has experienced robust growth during 2020-2025, achieving a CAGR of 9.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 15.1% from 2026 to 2029. By the end of 2029, the digital ad spend market is projected to expand from its 2025 value of US$2.14 billion to approximately US$3.67 billion.
This report provides a detailed data-centric analysis of the digital ad spend industry in South Africa, offering comprehensive coverage of both ad spend and digital ad spend markets. It covers more than 100+ KPIs, including spend value by segments, and market shares.
The report offers in-depth segmentation across the ad spend market, covering spend distribution by channel (television, print, radio, outdoor, and digital) and detailed breakdowns within digital ad spend, including search, ecommerce, news and media, social platforms, gaming environments, and other digital destinations. It further categorizes digital ad spend by formats such as video, display, influencer marketing, email, and audio, alongside device platforms and pricing models.
Additional analysis captures industry-level allocation patterns and the structure of the digital ad spend market across walled gardens and the open web, as well as distinctions between programmatic and direct media buying. Collectively, these datasets provide a comprehensive and quantifiable view of market size, spend behavior, and the structural dynamics shaping digital ad spend.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Reasons to Buy
- Comprehensive Market Intelligence: Gain an integrated view of the full advertising landscape, covering both traditional channels (television, print, radio, outdoor) and the rapidly expanding digital advertising ecosystem. Track essential spend metrics, including channel-wise allocation, digital share evolution, and growth patterns across formats and platforms.
- Granular Coverage of Digital Advertising: Explore detailed segmentation across search engines, ecommerce platforms, news and media publishers, social networks, gaming environments, forums, classifieds, and other digital destinations. Social media and gaming are further broken down by individual platforms and ad environments, enabling precise assessment of digital inventory performance.
- Segment-Wise Insights and Cross-Analysis: Evaluate advertising trends across formats (video, display, email, influencer marketing, blogging/podcasting), device platforms (mobile vs. desktop/laptop), pricing models (CPM, CPC, performance-based), industries, and digital ecosystems (walled gardens vs. open web). Cross-segmentation supports deeper understanding of how advertisers allocate budgets across channels, formats, and audiences.
- Advertiser and Audience Behaviour Analytics: Understand how brands across sectors such as retail, BFSI, FMCG, technology, automotive, media, healthcare, education, and others, distribute their digital budgets. Assess audience engagement patterns and platform choices, providing actionable insights into reach, attention, and return on spend.
- Digital Infrastructure and Ecosystem Readiness: Assess the maturity of the enabling digital ecosystem, CTV/OTT expansion, and programmatic infrastructure, all of which shape the evolution of digital advertising models and automated buying practices.
- Data-Driven Forecasts and KPI Benchmarking: Access a comprehensive dataset of 100+ KPIs with historical and forecast data through 2029, offering visibility into channel evolution, digital acceleration, format-level momentum, and emerging opportunities in programmatic buying, retail media, gaming, and CTV/OTT.
- Decision-Ready Databook Format: Delivered in a structured, data-centric format, the Databook supports seamless integration into marketing strategies, budget planning frameworks, investment cases, and competitive benchmarking. It equips agencies, advertisers, platforms, publishers, and policymakers with evidence-based insights to guide strategic decisions.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 90 |
| Forecast Period | 2026 – 2029 |
| Estimated Market Value (USD) in 2026 | $2.4 Billion |
| Forecasted Market Value (USD) by 2029 | $3.67 Billion |
| Compound Annual Growth Rate | 15.1% |
| Regions Covered | South Africa |
Report Scope
South Africa Ad Spend Market Size and Growth Dynamics
South Africa Ad Spend Market Segmentation by Advertising Channel
- Television Advertising
- Print Advertising
- Radio Advertising
- Outdoor Advertising
- Digital Advertising
- Other
South Africa Ad Spend Market Segmentation by Television Advertising
- Linear TV Advertising
- Connected TV / OTT Video Advertising
South Africa Ad Spend Market Segmentation by Radio Advertising
- Traditional Radio Advertising
- Digital Audio / Podcast Advertising
South Africa Ad Spend Market Segmentation by Outdoor Advertising
- Traditional OOH Advertising
- Digital Out-of-Home (DOOH) Advertising
South Africa Ad Spend Market Segmentation by Digital Advertising
South Africa Digital Ad Spend Market by Segmentation
- Search Engine Sites
- Ecommerce Sites
- News & Media Sites
- Social Media
- Gaming Platforms
- Forums & Classifieds
- Others
South Africa Digital Ad Spend Market Segmentation by Social Media
South Africa Digital Ad Spend Market Segmentation by Gaming Platforms
- Around Games Environment Ad Spend
- In Game Environment Ad Spend
- In Game Immersive Ad Spend
- Exclusive Advertising Games Spend
South Africa Digital Ad Spend Market Segmentation by Format & Media
- Video
- Display
- Influencer Marketing
- Blogging and Podcasting
South Africa Digital Ad Spend Market Segmentation by Platform
South Africa Digital Ad Spend Market Segmentation by Pricing Model
- Cost Per Mile (CPM)
- Cost Per Click (CPC)
- Performance Based Advertising
- Others
South Africa Digital Ad Spend Market Segmentation by Industry
- Technology
- Travel & Hospitality
- FMCG
- Automotive
- Media & Entertainment
- Telecommunications
- Retail & Consumer Goods
- Business and Financial Services
- Pharmaceutical and Healthcare
- Public Sector
- Construction and Real estate
- Education
- Home Appliances and Furniture
- Other Industries
South Africa Digital Ad Spend Market by Digital Ecosystem
- Walled Gardens
- Open Web / Independent Publishers
South Africa Digital Ad Spend Market by Media Buying Method
- Programmatic Advertising
- Direct Advertising
For more information about this report visit https://www.researchandmarkets.com/r/gohgwv
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- South African Digital Ad Spend Market
