Dublin, Feb. 10, 2026 (GLOBE NEWSWIRE) — The “Latin America Digital Ad Spend Market Size & Forecast by Spend Value Across 100+ KPIs by Type of Advertising Channel, Format & Media, Platforms, Pricing Models, Industry, Digital Ecosystem, and Media Buying Method – Databook Q1 2026 Update” has been added to ResearchAndMarkets.com’s offering.
The digital ad spend market in Latin America is set to grow by 10.8% annually, anticipating a value of US$50.1 billion by 2026. From 2026 to 2029, this market is expected to exhibit a CAGR of 12.3%, with projections indicating an expansion to approximately US$70.9 billion by 2029.
Key Trends and Drivers
Latin America’s digital advertising landscape is evolving with significant structural transformations. Shifting consumer behaviors, platform expansion, and changes in e-commerce and media are redefining advertiser priorities. The integration of retail media, social commerce, and video is forming a broad performance ecosystem, driving brands to localize content and adopt privacy-compliant infrastructure in response to regulatory developments and platform shifts.
Social Commerce Dynamics
- Social media platforms like Instagram, TikTok, and Facebook are integrating shopping features, as seen with TikTok Shop’s embedded checkout in Brazil.
- The growth of mobile-first e-commerce and regional influencer engagement is accelerating the fusion of social content and shopping.
- As integration of payment and logistics improves, social platforms are becoming significant performance marketing environments.
Retail Media Networks
- Latin American retailers are expanding digital ad networks to monetize traffic, with leaders like Mercado Libre Ads providing comprehensive advertising options.
- The shift towards channels with first-party data is accelerating due to third-party cookie deprecation and demand for measurable outcomes.
- Retail media is expected to expand into sectors like grocery and electronics, with enhanced collaborations to boost targeting and reporting capabilities.
Video Consumption Trends
- There is a significant migration towards mobile-first, short-form video platforms, including YouTube Shorts and TikTok.
- Short-form video is becoming the dominant content form due to affordable mobile data and smartphone penetration, especially among younger demographics.
- Advertisers are adapting with new creative formats, and short-form video ad inventory is integrating stronger branded content and direct response elements.
Regulatory Impacts
- Regulatory measures like Brazil’s LGPD are influencing how advertisers manage data usage and consent, prompting a shift towards first-party data strategies.
- Growing scrutiny from regional data protection authorities is realigning advertising frameworks towards compliance with international standards.
Platform Consolidation
- Global platforms are merging ad tools under unified interfaces to simplify operations across diverse advertising channels.
- All-in-one solutions are becoming more prevalent for managing fragmented audiences, particularly for small and medium-sized businesses.
Competitive Landscape
The digital advertising market is transitioning from a platform-focused model to a complex ecosystem-driven environment. While global players like Google and Meta continue to dominate, local retail media networks and commerce platforms are increasing competition through innovative ad solutions.
With ongoing partnerships and acquisitions, Latin America’s competitive landscape will evolve further. Retail media is expected to solidify as a key performance advertising pillar, particularly in key markets like Brazil, Mexico, and Argentina.
This comprehensive report provides a detailed analysis of the digital ad spend industry in Latin America, offering insights into market dynamics, regulatory impacts, and evolving competitive structures. It serves as a valuable resource for advertisers, agencies, and stakeholders aiming to navigate the rapidly changing advertising environment in the region.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 450 |
| Forecast Period | 2026 – 2029 |
| Estimated Market Value (USD) in 2026 | $50.1 Billion |
| Forecasted Market Value (USD) by 2029 | $70.9 Billion |
| Compound Annual Growth Rate | 12.3% |
| Regions Covered | Latin America |
Key Topics Covered:
Digital Ad Spend Market Reports
Digital Ad Spend Market Reports
This title is a bundled offering, combining the following 5 reports:
- Latin America Digital Ad Spend Market Business and Investment Opportunities Databook
- Argentina Digital Ad Spend Market Business and Investment Opportunities Databook
- Brazil Digital Ad Spend Market Business and Investment Opportunities Databook
- Colombia Digital Ad Spend Market Business and Investment Opportunities Databook
- Mexico Digital Ad Spend Market Business and Investment Opportunities Databook
Table of Contents
- About this Report
- Summary
- Methodology
- Definition
- Disclaimer
- Ad Spend Market Size and Forecast, 2020-2029
- Ad Spend Market – Spend Value Dynamics, 2020-2029
- Ad Spend Market Size by Advertising Channel, 2025
- Ad Spend Market Share by Advertising Channel, 2025
- Ad Spend Market Size by Television Advertising, 2020-2029
- Ad Spend Market Size by Print Advertising, 2020-2029
- Ad Spend Market Size by Radio Advertising, 2020-2029
- Ad Spend Market Size by Outdoor Advertising, 2020-2029
- Ad Spend Market Size by Digital Advertising, 2020-2029
- Ad Spend Market Size by Other Advertising, 2020-2029
- Television Advertising Market Size by Segments, 2020-2029
- Television Advertising Market Share by Segments, 2020-2029
- Radio Advertising Market Size by Segments, 2020-2029
- Radio Advertising Market Share by Segments, 2020-2029
- Outdoor Advertising Market Size by Segments, 2020-2029
- Outdoor Advertising Market Share by Segments, 2020-2029
- Digital Ad Spend Market Size by Segments, 2025
- Digital Ad Spend Market Share by Segments, 2025
- Digital Ad Spend Market Size by Social Media Platform, 2025
- Digital Ad Spend Market Share by Social Media Platform, 2025
- Digital Ad Spend Market Size by Gaming Platforms, 2025
- Digital Ad Spend Market Share by Gaming Platforms, 2025
- Digital Ad Spend Market Share by Format & Media, 2020-2029
- Digital Ad Spend Market Share by Format & Media, 2020-2029
- Digital Ad Spend Market Share by Platform, 2020-2029
- Digital Ad Spend Market Share by Platform, 2020-2029
- Digital Ad Spend Market Size by Pricing Model, 2020-2029
- Digital Ad Spend Market Share by Pricing Model, 2020-2029
- Digital Ad Spend Market Size by Marketing Objective, 2025
- Digital Ad Spend Market Share by Marketing Objective, 2025
- Digital Ad Spend Market Share by Industry, 2025
- Digital Ad Spend Market Share by Industry, 2025
- Digital Ad Spend Market Size by Digital Ecosystem, 2020-2029
- Digital Ad Spend Market Share by Digital Ecosystem, 2020-2029
- Digital Ad Spend Market Size by Media Buying Method, 2020-2029
- Digital Ad Spend Market Share by Media Buying Method, 2020-2029
- Further Reading
- About the Publisher
- Related Research
For more information about this report visit https://www.researchandmarkets.com/r/podczk
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
- Latin American Digital Ad Spend Market
