Dublin, Dec. 17, 2025 (GLOBE NEWSWIRE) — The “United States Outboard Motor Market Report by Application Type, Thrust, States and Company Analysis, 2025-2033” has been added to ResearchAndMarkets.com’s offering.
The market for outboard motors is expected to grow massively, from US$ 1.73 billion in 2024 to US$ 2.45 billion in 2033. This growth signifies a strong Compound Annual Growth Rate (CAGR) of 3.94% during 2025-2033. The drivers of this growth are growing recreational boating activity, technological advances in motor technology, and growing consumer demand for efficient and high-performance engines in the boating industry.
Growing Popularity of Recreational Boating
The increasing demand for recreational boating all over the United States is one of the key drivers of growth for the outboard motor industry. Individuals and families are spending more money on personal watercraft for recreational cruising, fishing, and water sports. With over a dozen states actively promoting coastal and lake tourism, demand for effective and long-lasting outboard motors remains high. The U.S. Coast Guard statistics also reflect a consistent rise in recreational boat registrations, indicating a stable consumer market. Outboard engines continue to be the choice propulsion system because they are fuel-efficient, low maintenance, and versatile across small to medium-sized boats. Brunswick launched a new line of electric-powered boats in 2023 under the Bayliner brand to address the increasing demand for environmentally friendly and sustainable boating technology. This introduction cements Brunswick’s leadership in the market through leveraging the expanding trend of electric propulsion systems, consistent with its dedication to innovation and eco-friendliness.
Technological Developments in Motor Efficiency
New outboard motors are enjoying major technological advancements. Producers are emphasizing fuel efficiency, lower emissions, and quieter operation to appeal to eco-friendly consumers. Electric and hybrid outboard engines are gaining popularity, especially in urban coastal regions where sustainability is a top priority. Electronic controls, GPS integration, and sophisticated monitoring systems make user experience and performance reliability better. These technological advancements are opening new markets by drawing in new boating enthusiasts as well as commercial operators who need low-maintenance, rugged propulsion solutions. October 2024, TEMO has officially opened its subsidiary, “TEMO USA Inc.,” in Delaware, with an operating unit in Portland, Maine. The TEMO brand has established itself among American mariners, thanks mainly to the success of its first electric motor, the TEMO.450, meant for tenders and small vessels.
Expansion of Commercial and Fishing Industries
The U.S. commercial fishing sector, ferry boat operators, and small-scale transportation services make extensive use of outboard motors for regular operations. Coastal states like Alaska, Washington, and Florida contribute to high demand because of their reliance on tourism and fishing-related activities. The portability, ruggedness, and relatively low expense of outboard motors make them a viable option for companies looking for dependable propulsion. Aug. 2023, As aquaculture and commercial shipping increase in smaller waterways, demand for portable and high-power motors is growing. The Alaska Longline Fishermen’s Association (ALFA) was funded by the U.S. Department of Energy’s Energy Transitions Initiative Partnership Project (ETIPP) to investigate fishing vessel hybridization. This project teamed ALFA with researchers from the National Renewable Energy Laboratory (NREL) and Sandia National Laboratories. I Gotta’s retrofitting has been sponsored by AgWest Farm Credit and Acme Seafoods, with assistance from Kempy Energetics.
Strict Environmental Regulations
The American outboard motor industry faces regulatory issues in terms of emissions and noise pollution. The federal and state governments, particularly in California, have mandated stringent regulations for marine engines to minimize air and water pollution. Producers are required to spend more on cleaner technology to stay in compliance, making it more expensive and less affordable for buyers. Although this increases innovation, it is also a hindrance to smaller firms and takes longer to adopt among price-sensitive buyers.
Seasonal Demand and Economic Sensitivity
Seasonal outboard motor sales in the U.S. follow warm-weather peaks when boating season is busiest. This means that manufacturers and retailers have uneven sales patterns. The recreational boat market also is susceptible to general economic trends. In times of recession, discretionary leisure expenditures slow, causing leisure equipment like outboard motors to be less in demand. This makes long-term stability in the market less obtainable.
Key Attributes
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2024-2033 |
| Estimated Market Value (USD) in 2024 | $1.73 Billion |
| Forecasted Market Value (USD) by 2033 | $2.45 Billion |
| Compound Annual Growth Rate | 3.9% |
| Regions Covered | United States |
Companies Featured
- DEUTZ Aktiengesellschaft
- Honda Motor Co. Ltd.
- Brunswick Corporation
- Tohatsu Corporation
- LEHR LLC
- Suzuki Motor Corporation
- Yamaha Motor Co. Ltd.
- Hidea Power Machinery Co. Ltd.
- Parsun Power Machine Co. Ltd.
- Selva S.p.A.
For more information about this report visit https://www.researchandmarkets.com/r/f3rrkl
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- U.S. Outboard Motor Market
