TORONTO and MIAMI, Nov. 04, 2025 (GLOBE NEWSWIRE) — BILI Social, a leading North American social commerce company connecting brands and creators, announced that its Co-Founder and CEO, Adrian Capobianco, appeared as an expert witness before the Standing Committee on Heritage as part of the federal government’s study on the Effects of Technological Advances in Artificial Intelligence on the Creative Industries.
Capobianco’s participation underscores BILI Social’s position as an industry leader in AI-driven social content and commerce. The company’s strategic use of artificial intelligence delivers operational efficiencies, accelerates growth and empowers creators and brands to collaborate more effectively in an increasingly competitive digital landscape.
AI as creative amplification
“AI is the most powerful force reshaping the creative industries today,” said Capobianco. “At BILI, we don’t see AI as replacing creativity—it amplifies it. We use AI as the assist, not the goal, to help creators, brands, and athletes perform at their best.”
Drawing on decades of experience leading major global advertising agencies and managing hundreds of millions in annual ad spend, Capobianco provided the Committee with real-world insights into how AI is transforming content creation, influencer marketing and the broader creative economy.
Competitive advantage through innovation
BILI Social integrates AI across multiple operational areas — from identifying high-performing creators and optimizing content, to analyzing emerging trends and expanding creator reach through multilingual video AI tools.These innovations have enabled BILI to achieve measurable efficiency gains and deliver stronger engagement results for clients while maintaining a personalized and human-driven approach to creativity.
The company’s integration of human insight with AI-powered analytics has become a defining competitive advantage, allowing BILI to compete directly with larger, established international players.
Policy and innovation
Capobianco emphasized the importance of collaboration between the private sector and federal government to ensure responsible AI development and deployment across creative industries.
“We have a choice: participate as the players and owners in the AI game—or sit on the sidelines and watch others win,” Capobianco told the committee. “BILI chooses to play—to lead, compete, and win. But to maintain that momentum, innovators like us need the right support and frameworks to scale AI adoption responsibly.”
Setting the standard
As social platforms evolve and AI becomes increasingly embedded in digital marketing, BILI Social continues to demonstrate how technology can elevate creativity rather than replace it. By leveraging AI to enhance both productivity and imagination, BILI demonstrates that technology and creativity can work hand-in-hand to unlock new opportunities for creators, brands, and the broader economy.
With its data-driven infrastructure, commitment to innovation, and North American reach, BILI Social stands at the forefront of the transformation taking place at the intersection of social media, content creation, and commerce.
Media Inquiries Contact:
Wendy Bairos
Communications Lead, BILI Social
[email protected]
About BecauseILoveIt.com (BILI Social):
BecauseILoveIt.com (BILI Social) is a leading social commerce platform that empowers individuals to monetize their social media content. BILI Social connects creators with brands, enabling them to create personalized online stores and maximize their earning potential by leveraging their social media presence. Through BILI Boost, the platform also facilitates dynamic collaborations between creators and brands, allowing influencers to craft unique branded content and earn compensation for their creativity. BILI Social’s innovative approach ensures that creators can turn their passion into profit, while brands benefit from authentic, impactful partnerships. BILI Social is an indirect subsidiary of Allied Energy Inc (OTC:AGGI). Allied Energy, Inc. (OTC: AGGI) is an investment holding company headquartered in Hong Kong. Focused on identifying and nurturing high-potential businesses across various sectors, Allied Energy aims to create long-term value for its shareholders through strategic acquisitions and partnerships.
We’re proud to share that our Co-Founder and CEO, Adrian Capobianco, was invited to appear as an expert witness before the Standing Committee on Canadian Heritage on the Effects of Technological Advances in Artificial Intelligence on the Creative Industries.
At BILI Social, we’ve always believed that AI is a tool to amplify creativity, not replace it. From optimizing social content to matching influencers with the right brands, identifying emerging trends, and opening creators’ content to global audiences—AI helps us work smarter, scale faster, and deliver measurable results for creators and brands across North America.
“We have a choice: participate as the players and owners in the AI game—or sit on the sidelines and watch others win. We play to compete and win.” Adrian told the committee.
This recognition reinforces our position as a leader in AI-driven social content and commerce, and our commitment to empowering creators and brands in an increasingly competitive digital landscape.
#SocialCommerce #ArtificialIntelligence #DigitalMarketing #Creators #Innovation #BILISocial #AI #SocialContent
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/91304943-74a7-4d0d-9e4b-1338b2424d0e
