New York, Aug. 11, 2025 (GLOBE NEWSWIRE) — Optimove Insights, the research and analysis arm of Optimove, today released new findings showing that American consumers are increasingly concerned about the impact of tariffs on their spending power. Data from Optimove Insights’ surveys of 1,066 US consumers aged 18–65 with household incomes over $75,000 on summer, back-to-school, and pre-holiday shopping periods revealed a consistent theme: more than 81.4% of shoppers are worried about tariffs, and 80.5% are concerned about inflation.
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Its platform is used by leading global B2C brands.
“These findings are a wake-up call for marketers,” said Pini Yakuel, CEO of Optimove. “Now more than ever, consumers feel economic pressures. Marketers need agility and empathy to respond in real time. Brands must acknowledge financial anxiety through supportive, empathetic messaging.”
Survey results also revealed that while consumers are anxious, many remain willing to spend if presented with value and trust-driven engagement. Irrelevant messaging leads to fatigue and missed opportunities.
Yakuel added, “Brands that cannot listen to consumers’ needs and wants and respond in real time will appear tone-deaf. Positionless Marketing helps eliminate these inefficiencies by enabling smarter, more personalized engagement at scale.”
About Optimove
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
Optimove is recognized as the Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
For more information, go to Optimove.com
About Optimove Insights
Optimove Insights is the research and analysis arm of Optimove, dedicated to uncovering emerging trends and helping B2C brands respond with data-driven, customer-led strategies.
- Tariffs concern consumers