Dublin, Jan. 10, 2024 (GLOBE NEWSWIRE) — The “Global Mixers Market (2023-2028) by Types, End-Users, Distribution Channels, and Geography, Competitive Analysis, Impact of Covid-19, Ansoff Analysis” report has been added to ResearchAndMarkets.com’s offering.
The Global Mixers Market is estimated to be USD 7.11 billion in 2023 and is expected to reach USD 10.50 billion by 2028, growing at a CAGR of 8.10%. The growth of the food service industry, particularly restaurants, cafes, and hotels, contributes to the demand for mixers. These establishments require mixers for various purposes, such as blending ingredients, preparing beverages, and creating different food items. The global expansion of the food service sector is driving the Global Mixers Market.
Additionally, the restraint for the mixers market is the high cost of purchasing mixers, especially high-end models with advanced features. The price sensitivity of consumers, especially in price-conscious markets, limits the Global Mixers Market.
The growing consumer preference for cocktail drinks and mixology provides an opportunity for the Global Mixers Market. The mixers help prepare various cocktail recipes by combining different ingredients. The rising demand for ready-to-drink cocktails and at-home mixology trends is expected to drive the sales of mixers.
Moreover, the Global Mixers Market is challenged by the complex installation process associated with certain types of mixers. Industrial-grade mixers or mixers used in large-scale food production facilities may require specialized installation procedures, including plumbing and electrical connections. The complexity of installation poses challenges for end-users, impacting the adoption of such mixers.
Market Segmentation
The Global Mixers Market is segmented based on Types, End-Users, Distribution Channels, and Geography.
By Types, the Global Mixers Market is classified into Stand Mixer and Hand Mixer. The largest market share segment for the Global Mixers Market is likely the Stand Mixer segment. The Stand mixers are versatile appliances with hands-free operation and features like multiple speed settings, various mixing attachments, and large mixing bowls. They are popular among baking enthusiasts, professional chefs, and commercial establishments due to their ability to handle heavy-duty mixing tasks, such as kneading dough and whipping cream, making them a preferred choice in many kitchens.
By End-Users, the Global Mixers Market is classified into Residential and Commercial. The largest market share segment for the Global Mixers Market is expected to be the Commercial segment. Commercial establishments, including restaurants, bakeries, cafes, and hotels, require mixers for high-volume and professional-grade mixing tasks. These establishments often rely on mixers for consistent and efficient food preparation, making the commercial segment a significant contributor to the overall market demand.
By Distribution Channel, the Global Mixers Market is classified into Online and Offline. The largest market share segment for the Global Mixers Market is the Offline segment. The Offline channels allow customers to see and physically experience the mixers before making a purchase, which is crucial for appliances like mixers where features, quality, and performance are important factors for buyers.
By Geography, the Global Mixers Market is classified into Americas, Europe, Middle-East & Africa, and Asia-Pacific. The Asia-Pacific holds the largest market share in the Global Mixers Market. The region has a large population, rising disposable incomes, and a growing food service industry that drives the mixer demand. Countries like China, India, Japan, and South Korea have witnessed significant growth in the food and beverage sector, leading to increased demand for mixers in both residential and commercial settings.
Recent Developments
- Philips launched the new HL7703 Mixer Grinder. – July 2023
- Atomberg Technologies launches India’s first Mixer Grinder with Inverter Motor Technology – February 2023
Company Profiles
The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies’ recent development and competitive scenario. Some of the companies covered in this report are Fevertree Drinks PLC, Galanz Enterprise Group, Groupe SEB, Haier Inc., Havells, etc.
Competitive Quadrant
The report includes the Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Ansoff Analysis
The report presents a detailed Ansoff matrix analysis for the Global Mixers Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
The publisher analyses the Global Mixers Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position. Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.
Key Attributes
| Report Attribute | Details |
| No. of Pages | 193 |
| Forecast Period | 2023-2028 |
| Estimated Market Value (USD) in 2023 | $7.11 Billion |
| Forecasted Market Value (USD) by 2028 | $10.5 Billion |
| Compound Annual Growth Rate | 8.1% |
| Regions Covered | Global |
Companies Mentioned
- Bajaj Group
- Bartisans
- Britvic PLC
- Crompton Greaves Consumer Electricals Ltd.
- De’Longhi S.p.A.
- Electrolux AB
- Fentimans
- Fevertree Drinks PLC
- Galanz Enterprise Group
- Groupe SEB
- Haier Inc.
- Havells
- Koninklijke Philips N.V.
- LG Electronics Inc
- Morphy Richards
- Panasonic Corp.
- Samsung Electronics Co. Ltd.
- The Coca-Cola Co.
- The London Essence Co.
- Whirlpool Corp.
For more information about this report visit https://www.researchandmarkets.com/r/i72oa4
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