The modular furniture brand expands its North Texas footprint with an appointment-first showroom at one of the region’s premier mixed-use destinations
Inside the 7th Avenue Showroom at Legacy West
7th Avenue Storefront at Legacy West
7th Avenue Showroom Experience at Legacy West
7th Avenue Snow White Performance Fabric Spill Test
7th Avenue Modular Sofa in Chenille Heather Grey
7th Avenue Outdoor Seating in Driftwood Beige
PLANO, Texas, Sept. 03, 2026 (GLOBE NEWSWIRE) — 7th Avenue, the Los Angeles-based furniture brand dedicated to creating functionally-designed modular sofas with modern aesthetics, today announces the opening of a new 1,739-square-foot showroom at Legacy West in Plano, Texas. The appointment-first showroom welcomes customers starting Friday, September 4, with walk-ins also welcome during Legacy West’s regular hours: Monday through Saturday from 10 a.m. to 9 p.m., and Sunday from 12 p.m. to 6 p.m.
With its opening at Legacy West, 7th Avenue brings its third showroom to the Dallas–Fort Worth metroplex, joining the brand’s West Village and Southlake locations. One of North Texas’s most prestigious open-air destinations, at the Dallas North Tollway and State Highway 121, Legacy West surrounds 7th Avenue with flagship retail, acclaimed dining, and a discerning, design-minded community in Plano and a short drive for Frisco, Allen, McKinney, and the greater DFW area.
“North Texas is one of the fastest-growing regions in the country, with a steady stream of new homeowners and strong online demand for our sofas,” said Billy Shaw, Co-Founder and CEO of 7th Avenue. “Legacy West gave us the opportunity to meet those customers where they already live, work, and shop, and to let them experience our sofas in person before buying.”
7th Avenue: The Experiential Showroom Model
Unlike traditional furniture stores, 7th Avenue showrooms are purposefully designed experiential spaces where customers can touch, feel, sit on, and configure modular sofa layouts in real-world living room settings. The Legacy West showroom features the brand’s signature design elements, including European white oak hardwood flooring, custom travertine center, console, and coffee tables, aged brass chandelier and sconce lighting, and the brand’s iconic “Come Spill On Me” neon sign. The showroom experience also pairs visitors with dedicated Sales and Design Consultants who are trained to answer questions, educate customers on the product and brand, and help design custom configurations that best fit each customer’s home and lifestyle.
7th Avenue: Signature White Glove Delivery
With the Legacy West opening, 7th Avenue is also announcing its Signature White Glove Delivery in Dallas. “Our in-house delivery team arrives in a 7th Avenue van and manages every detail of the setup, from full assembly and fabric steaming to cushion adjustments and removing all packaging,” said Josh Stinson, Co-Founder and COO of 7th Avenue. “Every delivery is handled with gloves, booties, and the level of care customers expect from 7th Avenue, while at an accessible price point. We believe that investing in our own team rather than outsourcing this final step is what truly makes the experience great.”
7th Avenue: Modular Sofa Features and Performance Fabric Technology
Every 7th Avenue sofa is engineered with proprietary performance materials designed for durability and everyday life:
- Water-Repellent, Stain-Resistant Fabrics: PFAS-free coating technology withstands spills including water, wine, coffee, pet accidents, and ketchup
- Removable, Machine-Washable Covers: All seat and side covers unzip and go directly into the washing machine
- Endless Modularity: Each seat and side can be rearranged into any sofa configuration and size — from a 2-seat loveseat to a 10-seat pit sectional.
- Adjustable Back Cushion Firmness: Adjustable back cushions with premium memory foam for customizable comfort
- Hidden Optional Storage: Built-in storage compartments within modular sections
- OEKO-TEX and GreenGuard Gold Certified: Non-toxic fabrics free of flame retardants and formaldehyde
- Lifetime Frame Warranty: Lifetime warranty on frame and construction
7th Avenue: Continued National Showroom Expansion
The Legacy West opening brings 7th Avenue’s national showroom count to more than 20 locations across the United States, with additional openings planned throughout summer and fall 2026. The Plano location is the brand’s fourth showroom in Texas, following its Austin, Southlake, and West Village locations, and arrives weeks after new openings on Long Island and in the San Francisco Bay Area.
7th Avenue showrooms can be found in major markets including Los Angeles, Las Vegas, Austin, Nashville, Denver, Philadelphia, Portland, Sacramento, Long Island, the San Francisco Bay Area, among others. Customers can also shop the full collection online at 7thavenue.co.
About 7th Avenue
7th Avenue is a Los Angeles-based modern furniture brand that combines elevated, contemporary aesthetics with functional day-to-day features. Our flagship product, “The World’s Greatest Modular Sofa”, features endless modularity, water-repellent and stain-resistant fabrics, removable and machine-washable covers, adjustable back cushion firmness, memory foam blend cushions, soft-close hidden storage, and more. All products are sustainably-built, free from harmful chemicals via OEKO-TEX and GreenGuard Gold-certified fabrics. The frames are incredibly durable and built to last 10 years or more.
FAQ About 7th Avenue
Q: Where is the new 7th Avenue showroom in the Dallas–Fort Worth area?
A: The new 7th Avenue showroom is located at Legacy West, 5901 Winthrop Street, Suite K145, Plano, Texas 75024. Legacy West is a premier open-air mixed-use destination at the Dallas North Tollway and State Highway 121, serving Plano, Frisco, Allen, McKinney, and the greater Dallas–Fort Worth metroplex.
Q: What makes 7th Avenue sofas different from other modular furniture brands?
A: 7th Avenue sofas feature proprietary water-repellent, stain-resistant fabric that is PFAS-free, along with fully removable and machine-washable covers. Every sofa offers endless modularity — allowing customers to rearrange seats and sides into any configuration — plus memory foam cloud cushions, hidden storage, and OEKO-TEX and GreenGuard Gold certified non-toxic materials. All frames come with a lifetime warranty.
Q: What is 7th Avenue’s Signature White Glove Delivery?
A: Signature White Glove Delivery is 7th Avenue’s premium in-home delivery service, now available across Southern California, the Bay Area, and Dallas. It is performed by 7th Avenue’s own trained team members, who deliver the sofa to the room, fully assemble it, fit and steam the covers, adjust the cushions, walk the customer through their new piece, and remove all packaging, a high-touch experience offered at a reasonable price point.
Q: Can I visit the 7th Avenue Legacy West showroom without an appointment?
A: Yes, the 7th Avenue showroom at Legacy West welcomes both walk-in visitors and scheduled appointments. Customers can browse the full sofa collection, test the performance fabrics, and configure modular layouts with the help of in-store team members. To schedule a personalized appointment, visit 7thavenue.co/pages/find-a-showroom.
Q: Does 7th Avenue offer delivery to the Dallas–Fort Worth area?
A: Yes, 7th Avenue offers direct-to-consumer delivery across the Dallas–Fort Worth metroplex, including Plano, Frisco, Allen, McKinney, Dallas, and surrounding communities, plus Signature White Glove Delivery in the region. Customers can order in-store or online at 7thavenue.co.
Q: How many 7th Avenue showroom locations are there?
A: 7th Avenue operates more than 20 experiential showrooms across the United States, with locations in major markets including Los Angeles, Las Vegas, Austin, Nashville, Denver, Philadelphia, Portland, Sacramento, Long Island, the San Francisco Bay Area, and now Dallas–Fort Worth. Visit 7thavenue.co/pages/find-a-showroom for a complete list of showroom locations and hours.
Q: Can you bring dogs into the showroom?
A: Yes! 7th Avenue was made with families and furbabies in mind. Your four-legged friends are welcome to stop by, test out the sofa, and give it their official paw of approval.
Location Renderings: Legacy West – Plano
Lifestyle Images: a.Lifestyle Shots
Photo Credits: 7th Avenue
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CONTACT: Media Contact: Sarah Karger [email protected]
