Dublin, Jan. 26, 2026 (GLOBE NEWSWIRE) — The “Smart Beacon Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031” has been added to ResearchAndMarkets.com’s offering.
The Global Smart Beacon Market is projected to experience robust growth, expanding from USD 8.01 Billion in 2025 to USD 38.38 Billion by 2031, representing a CAGR of 29.84%.
These compact wireless transmitters utilize Bluetooth Low Energy technology to broadcast identifiers to nearby devices, enabling precise proximity-based interactions that are increasingly vital for operational intelligence. The market is primarily driven by the logistics sector’s need for real-time asset tracking to enhance supply chain visibility, as well as the retail industry’s deployment of beacons for proximity marketing to deliver context-aware content to consumers.
However, widespread adoption faces challenges related to data privacy and security, as consumer reluctance to share location data can hinder implementation. Vendors must also navigate strict data protection regulations, which creates a significant compliance hurdle. Despite these obstacles, the sector’s trajectory remains positive; according to the Bluetooth Special Interest Group, in 2024, it was reported that annual shipments of Bluetooth location services devices are projected to reach 563 million units by 2028, underscoring the continued demand for location-aware technologies.
Market Drivers
The increasing adoption of smart beacons for real-time asset tracking and logistics is fundamentally transforming supply chain management by resolving critical visibility issues. Modern operations demand granular data to monitor inventory movement and condition, and beacons facilitate this by broadcasting location data to centralized systems, enabling automated workflows and reducing manual errors. This trend is highlighted by industry intent; according to Zebra Technologies, June 2024, in the ‘2024 Manufacturing Vision Study’, 66% of global manufacturing leaders plan to implement radio frequency identification (RFID) and location technologies over the next five years to optimize plant floor visibility.
Concurrently, the retail sector is driving market momentum through the expansion of proximity marketing and digital infrastructure such as Electronic Shelf Labels (ESL). Retailers are increasingly bridging the physical and digital shopping experience to allow for dynamic pricing and personalized engagement, a strategy exemplified when, according to Reuters, June 2024, in the article ‘Walmart to roll out digital shelf labels to 2,300 stores by 2026’, the retailer confirmed plans for massive deployment. This growth is supported by broader consumer acceptance, as noted by the Bluetooth Special Interest Group, March 2024, in the ‘2024 Bluetooth Market Update’, which projects that annual shipments of Bluetooth ‘Personal Item Finding’ devices will increase fourfold by 2028.
Market Challenges
Data privacy and security concerns present a significant barrier to the expansion of the Global Smart Beacon Market. Since smart beacons rely on the continuous transmission of location-based data, they often trigger consumer alarm regarding unauthorized surveillance and profiling, leading to lower user opt-in rates for applications. This reluctance reduces the quantity and quality of data available to businesses, causing organizations in retail and logistics to delay or limit deployments out of fear that poor engagement or potential reputational damage from data breaches will diminish their return on investment.
Additionally, the complex regulatory landscape impedes rapid market growth, as vendors must adhere to rigorous compliance standards or face severe financial penalties. The difficulty of managing security is further compounded by the massive scale of connected infrastructure; for instance, according to the Bluetooth Special Interest Group, in 2024, it was estimated that annual shipments of Bluetooth device network equipment will reach 1.73 billion units by 2028. Securing such a vast number of endpoints creates a daunting operational challenge that leads many stakeholders to approach adoption with caution.
Market Trends
The Global Smart Beacon Market is being revolutionized by a shift toward battery-free and energy-harvesting hardware, which removes the maintenance constraints of traditional battery-powered devices. By leveraging Ambient IoT technologies that harvest energy from environmental sources like radio waves, light, or heat, these devices achieve indefinite operational lifespans, enabling scalable item-level visibility. This industrial evolution is substantiated by major commercial initiatives; according to Wiliot, October 2025, in the press release ‘Wiliot Collaborates with Walmart to Transform Retail Supply Chain’, the retailer intends to use ambient IoT sensors to track 90 million pallets of inventory annually, confirming the readiness of battery-less infrastructure.
Simultaneously, the integration of Angle of Arrival (AoA) technology is advancing the market from simple proximity detection to high-precision indoor positioning. AoA uses antenna arrays to calculate the exact angle of incoming signals, delivering the sub-meter accuracy necessary for complex industrial environments and automation. This technical progress is driving a surge in the production of specialized hardware; according to the Bluetooth Special Interest Group, May 2024, in the ‘2024 Bluetooth Market Update’, annual shipments of low-power Bluetooth single-mode devices are projected to double over the next five years, reflecting the growing demand for dedicated spatial analytics endpoints.
Key Players Profiled in the Smart Beacon Market:
- Estimote Inc.
- Kontakt.io Sp. z o.o.
- Cisco Systems, Inc.
- Hewlett Packard Enterprise
- HID Global
- Leantegra Inc.
- Gimbal, Inc.
- Accent Advanced Systems, S.L.U.
- Sensoro Co., Ltd.
- JAALEE Technology Co., Ltd.
Report Scope: In this report, the Global Smart Beacon Market has been segmented into the following categories:
Smart Beacon Market, by Standard type:
Smart Beacon Market, by Communication Protocol:
Smart Beacon Market, by End User:
- Retail
- Hospitality
- Transportation & Logistics
- Healthcare
- BFSI
- Others
Smart Beacon Market, by Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 180 |
| Forecast Period | 2025 – 2031 |
| Estimated Market Value (USD) in 2025 | $8.01 Billion |
| Forecasted Market Value (USD) by 2031 | $38.38 Billion |
| Compound Annual Growth Rate | 29.8% |
| Regions Covered | Global |
For more information about this report visit https://www.researchandmarkets.com/r/mozuuy
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